Regardless of size, industry, or target market, every business needs a strong brand to stand behind. Your brand is often the first encounter anyone has with your company, and will be the lasting impression after they leave. It’s your elevator pitch, your employee training tool,… Continue Reading Branding and Consistency: Why It’s Important to Land on a Brand and Keep it Consistent

There’s one thing search engine optimization experts agree on: When it comes to your organic SEO strategy, Rome isn’t going to be built in a day. Paid search ads, on the other hand, can get up and running within a few hours, and the results… Continue Reading PPC Lead Generation for HVAC Dealers: A Brief Guide

With new and exciting forms of media debuting all the time, it’s tempting to change the direction of your advertising and marketing strategies. Fresh forms of entertainment have an undeniable appeal, but multiple studies show that traditional media still has a valuable role to play… Continue Reading Traditional Media: Still Highly Effective for Reaching the Masses

One would not say I was a typical “sports fan” since the arts are more my style. Having said that, I have never missed watching the Super Bowl. What is so intriguing, other than the food, drinks and a good party around the event? The… Continue Reading Why I Watch the Super Bowl Even Though I Never Watch Sports! (Or 3 Reasons Most Super Bowl Ads are a Big Miss)