Month: February 2016

Branding and Consistency: Why It’s Important to Land on a Brand and Keep it Consistent

February 29, 2016

Regardless of size, industry, or target market, every business needs a strong brand to stand behind. Your brand is often the first…

Our Reaction to Facebook’s New “Reactions”

February 25, 2016

This morning, Facebook dove deep into our emotions with the release of the platform’s new feature, “Reactions” — an emotive evolution of…

Google Sidebar Ads Are Gone: What this Means for Your Internet Marketing Campaigns

February 23, 2016

Google has recently confirmed that it’s rolling out the removal of sidebar ads from the right side of its desktop/tablet search results….

Is Your Business’ Social Media Suffering from “Seatbelt Syndrome?”

February 19, 2016

Social media is a powerful marketing channel, but social media platforms are only effective when used correctly – or at all, really….

PPC Lead Generation for HVAC Dealers: A Brief Guide

February 18, 2016

There’s one thing search engine optimization experts agree on: When it comes to your organic SEO strategy, Rome isn’t going to be…

Facebook is Set to Become a Local Search Juggernaut in 2016 (and Why You Should Care!)

February 12, 2016

Facebook has long held sway as the king of social media platforms. The site has evolved continually since its inception, and now…

Traditional Media: Still Highly Effective for Reaching the Masses

February 11, 2016

With new and exciting forms of media debuting all the time, it’s tempting to change the direction of your advertising and marketing…

Online Reviews: Why They Matter for Your Home Service Business

February 5, 2016

Imagine investing in a long-term SEO strategy and watching your HVAC business’s name rise higher and higher in Google’s rankings. Now put…

Why I Watch the Super Bowl Even Though I Never Watch Sports! (Or 3 Reasons Most Super Bowl Ads are a Big Miss)

One would not say I was a typical “sports fan” since the arts are more my style. Having said that, I have…