Leads Generated
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Sarasota, FL
8/5/2014
8:36 AM

Monthly Archives: February 2016

brand marketing for HVAC dealers and home services

Branding and Consistency: Why It’s Important to Land on a Brand and Keep it Consistent

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Regardless of size, industry, or target market, every business needs a strong brand to stand behind. Your brand is often the first encounter anyone has with your company, and will be the lasting impression after they leave. It’s your elevator pitch, your employee training tool,… Continue Reading Branding and Consistency: Why It’s Important to Land on a Brand and Keep it Consistent

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traditional media buying and media planning for HVAC dealers

Traditional Media: Still Highly Effective for Reaching the Masses

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With new and exciting forms of media debuting all the time, it’s tempting to change the direction of your advertising and marketing strategies. Fresh forms of entertainment have an undeniable appeal, but multiple studies show that traditional media still has a valuable role to play… Continue Reading Traditional Media: Still Highly Effective for Reaching the Masses

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Why Super Bowl Ads fail

Why I Watch the Super Bowl Even Though I Never Watch Sports! (Or 3 Reasons Most Super Bowl Ads are a Big Miss)

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One would not say I was a typical “sports fan” since the arts are more my style. Having said that, I have never missed watching the Super Bowl. What is so intriguing, other than the food, drinks and a good party around the event? The… Continue Reading Why I Watch the Super Bowl Even Though I Never Watch Sports! (Or 3 Reasons Most Super Bowl Ads are a Big Miss)

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