Regardless of size, industry, or target market, every business needs a strong brand to stand behind. Your brand is often the first encounter anyone has with your company, and will be the lasting impression after they leave. It’s your elevator pitch, your employee training tool,… Continue Reading Branding and Consistency: Why It’s Important to Land on a Brand and Keep it Consistent
This morning, Facebook dove deep into our emotions with the release of the platform’s new feature, “Reactions” — an emotive evolution of the “like” button we all know and love. Instead of the one-dimensional engagement of clicking “like” on a post no matter how it… Continue Reading Our Reaction to Facebook’s New “Reactions”
Google has recently confirmed that it’s rolling out the removal of sidebar ads from the right side of its desktop/tablet search results. This comes as absolutely no surprise to longtime industry observers, because the new layout has been in testing for a while. From Google’s… Continue Reading Google Sidebar Ads Are Gone: What this Means for Your Internet Marketing Campaigns
Social media is a powerful marketing channel, but social media platforms are only effective when used correctly – or at all, really. In many cases, local home services businesses will set up social media accounts only to leave them unused for weeks, months, or even… Continue Reading Is Your Business’ Social Media Suffering from “Seatbelt Syndrome?”
There’s one thing search engine optimization experts agree on: When it comes to your organic SEO strategy, Rome isn’t going to be built in a day. Paid search ads, on the other hand, can get up and running within a few hours, and the results… Continue Reading PPC Lead Generation for HVAC Dealers: A Brief Guide
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