In February 2015, Google announced call-only campaigns. This new type of campaign prominently displays a business’ phone number, business description and call-button directly in the search results. We knew right away that the implications of these campaigns were enormous for local HVAC and home services… Continue Reading Google Adwords Call-Only Campaigns: A Primer for Local Businesses
When it comes to media planning and buying, common sense isn’t as common as you might think. More often than not, media buying decisions are made for two reasons: the buyer is replicating what their predecessor did (and what the company did last year), or… Continue Reading Common Sense and Media Buying: Don’t Spend Your Ad Dollars Based on a Survey of One
In the dark ages, when we needed to find a certain type of business or specific company, we’d whip out our seven-pound phone books and go to town. A business that wasn’t in the phone book or that didn’t have a correct listing didn’t have… Continue Reading The Local Search Ecosystem: How It Works and Why It’s Important for Local Businesses
“Every great ad tells a story.” Any fan of the acclaimed AMC series, Mad Men, will recognize this quote. Spoken by the show’s principle character, Don Draper, it’s a line of dialogue that speaks to a fundamental truth of advertising. The right ad not only… Continue Reading Best Practices for Creating TV Ads: Why Professionals Make all the Difference
Until recently, map apps could only really help users if they had an active Internet connection. Before the update to Google Maps in February of this year, Google Maps limited users’ offline capabilities to features like zooming and panning. Now, as long as users have… Continue Reading Google Maps Are Even Better for Local SEO in 2016
© 2021 Mediagistic. All Rights Reserved. | Sitemap | Careers | Privacy Policy | Accessibility Statement
