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Month: March 2016


Google Adwords Call-Only Campaigns: A Primer for Local Businesses

March 31, 2016

In February 2015, Google announced call-only campaigns. This new type of campaign prominently displays a business’ phone number, business description and call-button…

Common Sense and Media Buying: Don’t Spend Your Ad Dollars Based on a Survey of One

When it comes to media planning and buying, common sense isn’t as common as you might think. More often than not, media…

The Local Search Ecosystem: How It Works and Why It’s Important for Local Businesses

March 29, 2016

In the dark ages, when we needed to find a certain type of business or specific company, we’d whip out our seven-pound…

Best Practices for Creating TV Ads: Why Professionals Make all the Difference

March 23, 2016

“Every great ad tells a story.” Any fan of the acclaimed AMC series, Mad Men, will recognize this quote. Spoken by the…

Google Maps Are Even Better for Local SEO in 2016

March 7, 2016

Until recently, map apps could only really help users if they had an active Internet connection. Before the update to Google Maps…

What Type of Customer Service Should You Expect from Your Advertising Agency?

March 4, 2016

You have a lot of choices when you’re looking for a marketing and advertising agency. While the various services available and quoted…

Mediagistic Gets a Brand New Sound Booth

March 3, 2016

What does every creative agency need? A small, dark room where you can make up voices, sing jingles and practice your perfect…