When it comes to media planning and buying, common sense isn’t as common as you might think. More often than not, media buying decisions are made for two reasons: the buyer is replicating what their predecessor did (and what the company did last year), or… Continue Reading Common Sense and Media Buying: Don’t Spend Your Ad Dollars Based on a Survey of One

“Every great ad tells a story.” Any fan of the acclaimed AMC series, Mad Men, will recognize this quote. Spoken by the show’s principle character, Don Draper, it’s a line of dialogue that speaks to a fundamental truth of advertising. The right ad not only… Continue Reading Best Practices for Creating TV Ads: Why Professionals Make all the Difference

You have a lot of choices when you’re looking for a marketing and advertising agency. While the various services available and quoted price points may sway your decision, your final choice should really be shaped by the level of customer service you can expect from… Continue Reading What Type of Customer Service Should You Expect from Your Advertising Agency?