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Monthly Archives: March 2016

Google Adwords Call Only Campaigns For Hvac

Google Adwords Call-Only Campaigns: A Primer for Local Businesses

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In February 2015, Google announced call-only campaigns. This new type of campaign prominently displays a business’ phone number, business description and call-button directly in the search results. We knew right away that the implications of these campaigns were enormous for local HVAC and home services… Continue Reading Google Adwords Call-Only Campaigns: A Primer for Local Businesses

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common sense media buying

Common Sense and Media Buying: Don’t Spend Your Ad Dollars Based on a Survey of One

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When it comes to media planning and buying, common sense isn’t as common as you might think. More often than not, media buying decisions are made for two reasons: the buyer is replicating what their predecessor did (and what the company did last year), or… Continue Reading Common Sense and Media Buying: Don’t Spend Your Ad Dollars Based on a Survey of One

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Local Search Ecosystem

The Local Search Ecosystem: How It Works and Why It’s Important for Local Businesses

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In the dark ages, when we needed to find a certain type of business or specific company, we’d whip out our seven-pound phone books and go to town. A business that wasn’t in the phone book or that didn’t have a correct listing didn’t have… Continue Reading The Local Search Ecosystem: How It Works and Why It’s Important for Local Businesses

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best practices for creating TV ads

Best Practices for Creating TV Ads: Why Professionals Make all the Difference

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“Every great ad tells a story.” Any fan of the acclaimed AMC series, Mad Men, will recognize this quote. Spoken by the show’s principle character, Don Draper, it’s a line of dialogue that speaks to a fundamental truth of advertising. The right ad not only… Continue Reading Best Practices for Creating TV Ads: Why Professionals Make all the Difference

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