Month: April 2016

4 Benefits of Targeted Landing Pages for Your Home Services Business

April 28, 2016

Are all of your customers being funneled onto the same landing page? Do you offer multiple services and products? If you answered…

Community Involvement: How Social Responsibility Can Boost Your Brand

Giving back to the community is an important aspect of any marketing strategy. Making an effort to associate your business with a…

Facebook vs. Amazon vs. Google Home Services: How They Could Affect Your Local Business

April 22, 2016

Yelp and Angie’s List once dominated the local services space. That’s starting to change, however, as Facebook, Amazon, and Google Home Services…

The Challenge of Streamlining Your Online and Offline Advertising Efforts

April 21, 2016

Any modern business that doesn’t successfully leverage both online and offline advertising channels won’t stand much of a chance in today’s cutthroat…

The Impact of Google’s New Paid Search Layout on Organic Search

April 15, 2016

As we reported in mid-February, Google shook things up in the paid search world when it announced the removal of sidebar ads….

How Remarketing will Help Your Business Gain Local Leads

Digital remarketing, also known as retargeting, tends to be one of the most undervalued marketing channels in the digital arsenal. This is…

How to get Your Plumbing Business Found in a Voice-Related Search

April 8, 2016

Between Siri, Google Now, Cortana, and Alexa, you’re never far away from a helpful voice willing to open a map to or…

What is the Impact of a Google Penalty on Your Business?

April 7, 2016

Your site traffic has been growing by leaps and bounds for months, and your site has been skyrocketing in the SERPs. One…