Giving back to the community is an important aspect of any marketing strategy. Making an effort to associate your business with a good cause goes a long way toward building positive associations with potential customers, as well as positioning your company above your less-than-philanthropic competitors.… Continue Reading Community Involvement: How Social Responsibility Can Boost Your Brand

Any modern business that doesn’t successfully leverage both online and offline advertising channels won’t stand much of a chance in today’s cutthroat climate. As a savvy business owner, though, this isn’t going to come as news to you. You’re probably already promoting your business on… Continue Reading The Challenge of Streamlining Your Online and Offline Advertising Efforts

Digital remarketing, also known as retargeting, tends to be one of the most undervalued marketing channels in the digital arsenal. This is often because remarketing ads contact customers in the middle or end of the funnel, while most analytics tools focus on first or last-click… Continue Reading How Remarketing will Help Your Business Gain Local Leads

Your site traffic has been growing by leaps and bounds for months, and your site has been skyrocketing in the SERPs. One day, however, you suddenly wake up to find a dramatic drop in performance metrics across the board. If your traffic, page views, CTRs,… Continue Reading What is the Impact of a Google Penalty on Your Business?