Are all of your customers being funneled onto the same landing page? Do you offer multiple services and products? If you answered yes to both of these questions, then you need to consider building targeted landing pages. For home service businesses, creating a positive landing… Continue Reading 4 Benefits of Targeted Landing Pages for Your Home Services Business
Giving back to the community is an important aspect of any marketing strategy. Making an effort to associate your business with a good cause goes a long way toward building positive associations with potential customers, as well as positioning your company above your less-than-philanthropic competitors.… Continue Reading Community Involvement: How Social Responsibility Can Boost Your Brand
Yelp and Angie’s List once dominated the local services space. That’s starting to change, however, as Facebook, Amazon, and Google Home Services have all made recent moves to compete with these long-time dominant players. Here’s what you need to know about how these emerging competing… Continue Reading Facebook vs. Amazon vs. Google Home Services: How They Could Affect Your Local Business
Any modern business that doesn’t successfully leverage both online and offline advertising channels won’t stand much of a chance in today’s cutthroat climate. As a savvy business owner, though, this isn’t going to come as news to you. You’re probably already promoting your business on… Continue Reading The Challenge of Streamlining Your Online and Offline Advertising Efforts
As we reported in mid-February, Google shook things up in the paid search world when it announced the removal of sidebar ads. Instead of ad placement taking a three-tiered approach (i.e. three ad slots at the top, a row of ads along the side, and… Continue Reading The Impact of Google’s New Paid Search Layout on Organic Search
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