Digital remarketing, also known as retargeting, tends to be one of the most undervalued marketing channels in the digital arsenal. This is often because remarketing ads contact customers in the middle or end of the funnel, while most analytics tools focus on first or last-click… Continue Reading How Remarketing will Help Your Business Gain Local Leads
Monthly Archives: April 2016
Between Siri, Google Now, Cortana, and Alexa, you’re never far away from a helpful voice willing to open a map to or tell you whether that mole looks normal. Of course, voice recognition goes way beyond your ramblings to Siri. People use it to Shazam… Continue Reading How to get Your Plumbing Business Found in a Voice-Related Search
Your site traffic has been growing by leaps and bounds for months, and your site has been skyrocketing in the SERPs. One day, however, you suddenly wake up to find a dramatic drop in performance metrics across the board. If your traffic, page views, CTRs,… Continue Reading What is the Impact of a Google Penalty on Your Business?