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Month: July 2016


digital marketing trends for HVAC

This Month in Digital Marketing: Big Changes in the Landscape

July 29, 2016

At this point, it’s basically a cliché to talk about how often things change in the digital marketing landscape. And yet, here… Continue Reading This Month in Digital Marketing: Big Changes in the Landscape

Rickon Stark Marketing Plan GOT

Is Your Marketing Plan like Rickon Stark from Game of Thrones?

July 25, 2016

*Warning: This post contains spoilers for Season 6 of Game of Thrones. Here at Mediagistic, we’re big fans of all things Westeros.… Continue Reading Is Your Marketing Plan like Rickon Stark from Game of Thrones?

direct mail campaigns

Creating an Out-of-the-Box Local Direct Mail Campaign that Actually Works

July 21, 2016

As we’ve already covered on our blog previously, reports of direct mail’s demise have been greatly exaggerated. In fact, direct mail is… Continue Reading Creating an Out-of-the-Box Local Direct Mail Campaign that Actually Works

bing ads PPC performance marketing

3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play

Imagine a bodybuilder who wants to improve his squat record. He spends hour after hour tirelessly working his quadriceps while neglecting every… Continue Reading 3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play

keyword searches

Why Topic Optimization is the New Face of SEO

July 14, 2016

For years, SEOs have optimized their websites to align with specific keyphrases using a technique called “keyword optimization.” But as time has… Continue Reading Why Topic Optimization is the New Face of SEO

future of local search

Is Your Company Prepared for the Future of Local Search?

Local search is the future of SEO, especially for brick and mortar companies and small businesses. While local search is a different… Continue Reading Is Your Company Prepared for the Future of Local Search?

Media planning reach frequency goals copy

Total Recall: Determining Reach & Frequency Goals for Your Media Campaign

July 8, 2016

You want your television and radio advertising campaigns to help increase your client base, boost sales, and strengthen loyalty. However, what metrics… Continue Reading Total Recall: Determining Reach & Frequency Goals for Your Media Campaign

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