At this point, it’s basically a cliché to talk about how often things change in the digital marketing landscape. And yet, here we are again to reiterate that very concept. So it bears repeating that change in this industry is constant, and without some vigilance,… Continue Reading This Month in Digital Marketing: Big Changes in the Landscape
*Warning: This post contains spoilers for Season 6 of Game of Thrones. Here at Mediagistic, we’re big fans of all things Westeros. That’s why we were devastated to hear the news earlier this month that HBO would be delaying the premiere of Season 7 until… Continue Reading Is Your Marketing Plan like Rickon Stark from Game of Thrones?
As we’ve already covered on our blog previously, reports of direct mail’s demise have been greatly exaggerated. In fact, direct mail is a channel that continues to pay significant dividends for local businesses, and the reason is right there in the name: it’s direct. When… Continue Reading Creating an Out-of-the-Box Local Direct Mail Campaign that Actually Works
Imagine a bodybuilder who wants to improve his squat record. He spends hour after hour tirelessly working his quadriceps while neglecting every other muscle in his legs. After months of training, he has stronger quads, but the amount of weight he can squat only increases… Continue Reading 3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play
For years, SEOs have optimized their websites to align with specific keyphrases using a technique called “keyword optimization.” But as time has passed, search algorithms have become more complex and search behavior has changed dramatically. This has given rise to a dramatic shift in how… Continue Reading Why Topic Optimization is the New Face of SEO
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