Leads Generated
-
New Leads
Sarasota, FL
8/5/2014
8:36 AM

Monthly Archives: July 2016

direct mail campaigns

Creating an Out-of-the-Box Local Direct Mail Campaign that Actually Works

By | Blog | No Comments

As we’ve already covered on our blog previously, reports of direct mail’s demise have been greatly exaggerated. In fact, direct mail is a channel that continues to pay significant dividends for local businesses, and the reason is right there in the name: it’s direct. When… Continue Reading Creating an Out-of-the-Box Local Direct Mail Campaign that Actually Works

Read More
reach & frequency goals for media campaigns

Total Recall: Determining Reach & Frequency Goals for Your Media Campaign

By | Blog | No Comments

You want your television and radio advertising campaigns to help increase your client base, boost sales, and strengthen loyalty. However, what metrics are you using to determine when you’re meeting these goals? Along with gross rating points (GRP), reach and frequency are some of the… Continue Reading Total Recall: Determining Reach & Frequency Goals for Your Media Campaign

Read More
Font Resize
Contrast