*Warning: This post contains spoilers for Season 6 of Game of Thrones. Here at Mediagistic, we’re big fans of all things Westeros. That’s why we were devastated to hear the news earlier this month that HBO would be delaying the premiere of Season 7 until…

As we’ve already covered on our blog previously, reports of direct mail’s demise have been greatly exaggerated. In fact, direct mail is a channel that continues to pay significant dividends for local businesses, and the reason is right there in the name: it’s direct. When…

Local search is the future of SEO, especially for brick and mortar companies and small businesses. While local search is a different ballgame than traditional SEO, the basic principles are still the same. You want to provide useful information to your customers, make it easy…

You want your television and radio advertising campaigns to help increase your client base, boost sales, and strengthen loyalty. However, what metrics are you using to determine when you’re meeting these goals? Along with gross rating points (GRP), reach and frequency are some of the…