Local search is the future of SEO, especially for brick and mortar companies and small businesses. While local search is a different ballgame than traditional SEO, the basic principles are still the same. You want to provide useful information to your customers, make it easy… Continue Reading Is Your Company Prepared for the Future of Local Search?
Monthly Archives: July 2016
You want your television and radio advertising campaigns to help increase your client base, boost sales, and strengthen loyalty. However, what metrics are you using to determine when you’re meeting these goals? Along with gross rating points (GRP), reach and frequency are some of the… Continue Reading Total Recall: Determining Reach & Frequency Goals for Your Media Campaign