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Monthly Archives: July 2016

reach & frequency goals for media campaigns

Total Recall: Determining Reach & Frequency Goals for Your Media Campaign

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You want your television and radio advertising campaigns to help increase your client base, boost sales, and strengthen loyalty. However, what metrics are you using to determine when you’re meeting these goals? Along with gross rating points (GRP), reach and frequency are some of the… Continue Reading Total Recall: Determining Reach & Frequency Goals for Your Media Campaign

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