Month: August 2016
The Science of Social: What Makes a Customer Stop for Your Facebook Ad?
August 26, 2016While it’s true that Facebook is a novel advertising medium for most businesses, you don’t necessarily have to reinvent the wheel for…
Why Social Media is Best Viewed as a Long-Term Investment
August 19, 2016Social media is an important tool, but in our experience, many SMBs don’t fully understand how to harness this channel. When businesses…
Why Digital Radio is a Valuable Addition to Your Advertising Mix
August 18, 2016Digital radio is a popular addition to the radio landscape that offers more targeted advertising opportunities for companies who want to reach…
Radio Jingles: When to Use them and What Makes them Effective
August 12, 2016We’ve all heard them. Those catchy little tunes that get stuck in your head all day that you start singing for no…
What Are Google Maps Local Search Ads?
August 4, 2016Whether you noticed or not, Google has changed the game when it comes to local search. Recently, the search giant began incorporating…
Media Planning: All Spots are Not Created Equal
At a glance, media planning may appear to be an advertising function that you, the savvy business owner, can handle on your…