While it’s true that Facebook is a novel advertising medium for most businesses, you don’t necessarily have to reinvent the wheel for your Facebook ads to succeed. You do, however, have to understand the science behind what makes a Facebook user stop and look at… Continue Reading The Science of Social: What Makes a Customer Stop for Your Facebook Ad?
Monthly Archives: August 2016
Social media is an important tool, but in our experience, many SMBs don’t fully understand how to harness this channel. When businesses realize the amount of work and time necessary to make these platforms yield results, they often lose enthusiasm. Social media efforts go silent,… Continue Reading Why Social Media is Best Viewed as a Long-Term Investment
Digital radio is a popular addition to the radio landscape that offers more targeted advertising opportunities for companies who want to reach a specific audience. For businesses and brands seeking to diversify their marketing strategies, digital radio advertising can be a valuable and powerful addition… Continue Reading Why Digital Radio is a Valuable Addition to Your Advertising Mix
We’ve all heard them. Those catchy little tunes that get stuck in your head all day that you start singing for no reason whatsoever. Jingles have always been an effective way to get your brand locked into a consumer’s brain. Throughout the day, they may… Continue Reading Radio Jingles: When to Use them and What Makes them Effective
Whether you noticed or not, Google has changed the game when it comes to local search. Recently, the search giant began incorporating paid ads into its Google Maps offering, a move that increases paid real estate substantially. Industry observers anticipate the move will have its… Continue Reading What Are Google Maps Local Search Ads?