While it’s true that Facebook is a novel advertising medium for most businesses, you don’t necessarily have to reinvent the wheel for your Facebook ads to succeed. You do, however, have to understand the science behind what makes a Facebook user stop and look at… Continue Reading The Science of Social: What Makes a Customer Stop for Your Facebook Ad?

Digital radio is a popular addition to the radio landscape that offers more targeted advertising opportunities for companies who want to reach a specific audience. For businesses and brands seeking to diversify their marketing strategies, digital radio advertising can be a valuable and powerful addition… Continue Reading Why Digital Radio is a Valuable Addition to Your Advertising Mix

We’ve all heard them. Those catchy little tunes that get stuck in your head all day that you start singing for no reason whatsoever. Jingles have always been an effective way to get your brand locked into a consumer’s brain. Throughout the day, they may… Continue Reading Radio Jingles: When to Use them and What Makes them Effective

At a glance, media planning may appear to be an advertising function that you, the savvy business owner, can handle on your own. After all, there are reps walking in through your front door on a weekly basis, and it’s their job to make ad… Continue Reading Media Planning: All Spots are Not Created Equal