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Month: October 2016


Why You Have To “Pay to Play” on Social Media

October 28, 2016

They say the best things in life are free; that is, except when it comes to social media marketing. Yes it’s true…

Keeping Sales Steady: Why Advertising is Important During HVAC Slow Seasons

October 21, 2016

Many HVAC dealers in the Northern U.S. are preparing for a warmer winter, and they’re hesitating on initiating advertising strategies because of…

Facebook’s New Recommendations Feature is a Game-Changer for Local Marketing

October 19, 2016

Yesterday, I was surfing around in my social media feeds, engaged in my normal end-of-day routine of checking in with friends and…

How Creative Can Increase the ROI of Your Direct Mail Campaign

October 13, 2016

Direct mail campaigns can yield an excellent return on your investment. However, this only happens when all the creative elements are aligned…

Co-Op Advertising: Q4 is Here. Use it or Lose it!

October 7, 2016

Does your business model include accruing co-op money from your distributor or manufacturer? If so, then Q4 is an important time of…