They say the best things in life are free; that is, except when it comes to social media marketing. Yes it’s true that you need to post relevant, interesting content on a regular basis. And yes, you do need to continually grow an engaged, localized… Continue Reading Why You Have To “Pay to Play” on Social Media
Monthly Archives: October 2016
Many HVAC dealers in the Northern U.S. are preparing for a warmer winter, and they’re hesitating on initiating advertising strategies because of the uncertainty. Unfortunately, this is precisely the wrong thing to do, and dealers who do choose to advertise during these months stand to… Continue Reading Keeping Sales Steady: Why Advertising is Important During HVAC Slow Seasons
Yesterday, I was surfing around in my social media feeds, engaged in my normal end-of-day routine of checking in with friends and liking random cat photos. And lo and behold, I suddenly came across a brand-new feature on Facebook. Right away, I recognized that it’s… Continue Reading Facebook’s New Recommendations Feature is a Game-Changer for Local Marketing
Direct mail campaigns can yield an excellent return on your investment. However, this only happens when all the creative elements are aligned to ensure your message is heard loud and clear. When planning a direct mail campaign, following these three principles will directly affect your… Continue Reading How Creative Can Increase the ROI of Your Direct Mail Campaign
Does your business model include accruing co-op money from your distributor or manufacturer? If so, then Q4 is an important time of the year. And for any business looking to expand an advertising budget without using its own money, efficient use of your co-op advertising… Continue Reading Co-Op Advertising: Q4 is Here. Use it or Lose it!