When it comes to the landscape of digital marketing, things are constantly changing, including trends in online transactions. As always, Google is in the news as it continues to add new functions to enhance their user experience. Amazon, another company whose name we see quite… Continue Reading Last Week in Digital Marketing: Trends in Online Transactions Plus Updates for Google Ads and Echo Devices
Monthly Archives: September 2018
It’s the last quarter of the calendar year; how will you cross the 2018 finish line in terms of reputation management? Strictly speaking in terms of Google Reviews: should you respond to them, whether or not they are positive or negative? You and your staff… Continue Reading It’s Not Possible to Remove Most Google Reviews. Here’s what You Should Do.
Once again, we saw changes coming from Facebook and Google this past week. Keeping up with these changes will help keep your digital marketing campaigns performing efficiently and effectively. Images and Videos Will Now be Covered in Facebook’s Fact-Checking As you probably know, Facebook’s recent… Continue Reading Last Week in Digital Marketing: More Changes Coming from Facebook and Google
Facebook saw a huge drop in app usage over the past several months and is trying to recover and appeal to advertisers. Meanwhile, Twitter attempts to combat the vast amount of fake and malicious accounts roaming the site. Facebook Introduces Flight Ads After taking away… Continue Reading Last Week in Digital Marketing: Major Changes Taking Place on Facebook and Twitter
*Originally published 5.4.2016; updated 9.7.2018. Your company has just started its first paid search or SEO campaign, and you can’t wait to see results. You may feel the impulse to start Googling brand terms and other keywords to ensure your ads are serving and the… Continue Reading Why Can’t I Find Myself On Google? (Or How Searching for Your Company Online Is Not a Best Practice)