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Monthly Archives: December 2018

ad-supported media and broadcast radio

People Still Consume Ad-Supported Media Even When Non-Ad Supported Options Are Available

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The modern consumer has a seemingly unlimited number of media options these days. Even with the advent of ad-free subscription models and ad-blocking technologies, research from Nielsen shows that overall consumer viewing behavior has remained relatively consistent. Ad-supported media is still where consumers are spending… Continue Reading People Still Consume Ad-Supported Media Even When Non-Ad Supported Options Are Available

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