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Monthly Archives: April 2019

Local Co-Op Advertising Programs: Why are Billions Left Unspent Every Year?

Local Co-Op Advertising Programs: Why are Billions Left Unspent Every Year?

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According to industry reports, billions of dollars in co-op advertising funds are left unspent every single year. That’s a huge pot of shared advertising funds that are being left untapped by OEMs, distributors, marketers and retailers alike. And this pool of money represents a significant… Continue Reading Local Co-Op Advertising Programs: Why are Billions Left Unspent Every Year?

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