Lisa Carollo collected firsthand experience in advertising working at a small Jacksonville, Florida agency during her college years. After graduating from University of North Florida she continued to work there for a year before choosing a big city and a big agency to continue her career. With plenty of friends and family in Chicago, an offer from NSA Media was the perfect choice. Coming out of the gate she was negotiating the placement of large budgets for high-profile clients and learning to navigate media buying at the national level.

A couple of years later Mediagistic was poised for significant growth and Lisa came on board in time to help guide the company’s growth from less than two dozen employees to a full service advertising agency with 120 employees in two locations. Initially, she spent time in every department to learn how the business operated. As the client roster grew, Lisa’s expertise in media and her skills as a negotiator became the priority and she settled into her permanent role.

Lisa dedicated the next few years and a lot of energy designing our proprietary media buying system and building a buying team that could execute the Mediagistic strategy for bringing national buying power to local businesses. She has run neck and neck since then with Geri and Brantley in a race to grow her team out of a building. Mediagistic’s media buying engine keeps building steam, annexing offices, and bunking together. Collectively, they were recently voted as most excited to be moving into our new building.

In a busy advertising agency, getting a lot done is just as important as doing it well. Lisa accomplishes both but when the day is done, time with her family is one of her greatest rewards. Family definitely includes Rosco, the puggle she came to love and ultimately “rescued” from a national chain pet store. Though not in the market for a puppy, she made the mistake of wandering through a pet store and fell for the beagle pug mix.

Not one to make rash decisions she came back daily to visit and play with him hoping he would find a good home. When he was still on the market a couple of weeks later (on the clearance rack), Lisa realized that she couldn’t be happy with him living anywhere but with her. So, she further negotiated his price and they’ve been together ever since.

When it comes to holiday festivities and community service, Lisa is the first to volunteer and is a pro at getting everyone else involved. Christmas is a crazy time of year but nonetheless, she leads our company in the quest to accumulate a truckload of toys for Metropolitan Ministries and the Hope Children’s Home, all while organizing a spirited Secret Santa event for our annual holiday celebration.

Lisa tells us her two favorite things are homemade Italian cuisine and new adventures. She also claims to play beach volleyball for fun but we know her better than that. Warning; should you ever find yourself ankle deep in sand and she’s on the other side of the net, it’s likely to be a very competitive match.