Peter Guenther has extensive experience as an advertising sales executive in local, national and international markets with established business and start-up companies. He has held senior management positions in advertising, sales, and marketing and is an expert in business development, strategic planning, agency relations and media buying dynamics.

Prior to re-joining Mediagistic in the fall of 2011, Peter was CEO of Digital Aisle, LLC, a Chicago, Illinois-based digital software company that revolutionized the way major consumer packaged-goods companies merchandised their products at retail. From 2000-2002, he co-founded and was a key member of the management team for Mediabrowser, Inc., an Internet software and new media company.

From 1985-2000, he owned an advertising sales company specializing in national consumer magazines, which later spun off On-Premise Marketing, a sales division whose focus was selling non-traditional OOH media platforms. Peter has a Bachelor of Arts degree in Marketing from the University of Wisconsin.