Google Local Services Ads (GLSA) shows qualified professionals at the top of Google’s search results when a customer is looking for relevant home services. GLSA allows customers to quickly see reviews, company profile, services offered, and hours of operation. The main ad unit will show a carousel of three businesses that rotate based on proximity, job type, reviews, and provider responsiveness.
Primary Benefits
Direct lead generation; pay per lead
Google’s “Guarantee” designation instills extra trust with consumers
Extra visibility in voice searches
Supplements and amplifies conventional paid search campaigns
Leads average $30 per lead for home services businesses in markets where GLSA is available
What to expect in order to be Google Guaranteed
Certificate of Insurance
Business License
Google My Business Link
Background Checks for all employees that will serve Google Guaranteed Leads
