Month: May 2016

It’s an Election Year. What’s Going on with Your Media Schedule?

May 27, 2016

One of the biggest untold stories of the 2016 election is how political advertising affects media campaigns. As the candidates take to…

Understanding How to Market HVAC to a Millennial Customer

May 19, 2016

Millennials constitute a significant part of the population, and they represent an ever-increasing segment of the economy. Historically, most HVAC companies have…

Brand Refresh vs. Redesign: Understanding the Benefits to Your Business

May 11, 2016

Your brand is one of the most defining aspects of your company. A strong brand establishes your business identity, highlights your values,…

Why Position One on Google Doesn’t Matter as Much as You Think

May 6, 2016

Few benchmarks for marketing success are as widely discussed as attaining the number one spot on Google’s search engine results pages (SERPs)….