One of the biggest untold stories of the 2016 election is how political advertising affects media campaigns. As the candidates take to the airwaves, their ads can preempt (or “bump”) your spots, relegating your media to the back burner. If managed incorrectly, these unexpected bumps… Continue Reading It’s an Election Year. What’s Going on with Your Media Schedule?
Monthly Archives: May 2016
Millennials constitute a significant part of the population, and they represent an ever-increasing segment of the economy. Historically, most HVAC companies have targeted older homeowners with established families and disposable incomes. Ignoring millennials typically means ignoring their marketing channels and sticking to traditional advertising forms… Continue Reading Understanding How to Market HVAC to a Millennial Customer
Your brand is one of the most defining aspects of your company. A strong brand establishes your business identity, highlights your values, and distinguishes you from the competition. Although your brand includes your logo, it goes far beyond this single image and encompasses your packaging,… Continue Reading Brand Refresh vs. Redesign: Understanding the Benefits to Your Business
Few benchmarks for marketing success are as widely discussed as attaining the number one spot on Google’s search engine results pages (SERPs). But while these placements in paid and organic search hold extreme importance in advertisers’ minds, they don’t always deliver. In fact, given recent… Continue Reading Why Position One on Google Doesn’t Matter as Much as You Think