Comprehensive Marketing Program for Local Home Service Contractors
MarketLeader™ is our most comprehensive marketing offering for local residential home services businesses that need to reach local homeowners. It includes everything from internet marketing to media buying, call tracking, creative design, digital and traditional media, production, and direct mail. The best part? We understand that when it comes to local marketing, it’s not always a one size fits all solution. For this reason, MarketLeader™ can be fully customized to your specific business needs, budget and goals.
How Does It Work?
Our team will conduct thorough research of your market and target audience to ensure maximum return on your investment.
Our team will then create a customized marketing plan based on our research findings and your business goals.
The plan starts. Our Mediagistic team becomes part of your team.
Moving Onward an account manager will be assigned personally to work with you by holding regular plan of action (POA) calls, your call tracking numbers will be set up, our internet marketers will kick off your campaigns and media buying experts will start to work their magic based on your unique, personalized MarketLeader® .
What Can Your Customized
Marketing Plan Include?
Used on all direct mail and internet marketing campaigns. We use Local or Toll Free numbers, to capture customer information, records calls, and include easy to understand call reports and analysis.
Media Buying Strategies
Media tools and resources we use include the latest reports from Arbitron and Nielsen for radio and television ratings.
Creative and Production
Including custom radio and/or T.V. spots, with music and unique jingles depending on your campaign.
With choices including customer maintenance mailers, newsletters, postcards, prospecting mailers, calendar magnets, referral mailer campaigns, targeted direct mail and more – all completely custom.
Based on the package chosen, may include website design and production, Pay Per Click (PPC) campaign, Search Engine Optimization (SEO), social media marketing, business directory management, online reputation monitoring and informational videos. You can check the performance of your internet marketing campaign with a 24/7 online dashboard plus an easy to understand weekly report that includes, SEO/PPC performance, call recordings, organic growth, web leads and more.
In Conclusion, the MarketLeader™ Program offers advanced marketing solutions through a fully customized package specific for you and your business. A dedicated team of experts will work side by side with you, establishing transparent communication and working to take your business to the next level.