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Group & Co-Op Programs

Group
Advertising
Experts

Managing Group & Co-Op Programs

Billions of dollars in group and co-op ad funds are left unspent every year. That’s “billions” with a capital “B.” Worse yet, that could be inhibiting growth for brands working with a nationwide footprint of dealers, distributors or retailers. But why do group and co-op advertising programs so often fail to get off the ground?

The answer is simple: Friction. Think tricky creative compliance guidelines, opaque accrual regulations, frustrating reimbursement delays and more. Eliminating that friction is crucial to launching a successful co-op or group advertising initiative. As a channel marketing partner with more than 20 years of experience, Mediagistic is deeply specialized in helping brands initiate, navigate and activate group and co-op advertising programs.

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Co-Op Advertising Programs

As the nation’s largest local advertising agency, we have extensive experience in what works best to help dealers and retailers get more customers, and keep them coming back. We offer virtually all forms of marketing, plus the tools and buying power to help with any type of media: broadcast radio, linear TV and cable, OTT/connected TV, direct mail, paid search, programmatic, social media, outdoor / billboards and more.

Group Advertising Programs

When manufacturers and distributors want to increase brand awareness, drive leads and increase sales, they turn to Mediagistic’s PowerBuy program. These group advertising programs take a synergistic research-based approach using the best local media to get the maximum return on investment. PowerBuy is a turn-key program with Mediagistic doing the majority of the sales work – including presentations, collateral sales support, sales force education, online signups, media planning, market-level activation, and comprehensive post-analysis.

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Upfront, All-Inclusive Pricing & Our “Meet or Beat” Guarantee

Mediagistic features an upfront, all-inclusive pricing structure where our fee is incorporated into the total value of a results-driven marketing plan. We guarantee delivery – allowing for annual budgeting with no extra fees, based on our buying power and negotiation techniques – backed up by a “Meet or Beat” price guarantee. And our world-class customer service will ensure your brand is supported every step of the way...

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Accelerate Sales at the Local Level

As the nation’s largest local marketing agency, Mediagistic specializes in delivering group and co-op advertising programs to thousands of dealers and retailers. Unlike other advertising agencies, our primary focus is to help increase sales at the local level.

We have a unique set of embedded resources that have been developed over time (and which are difficult to duplicate) that position us to serve the needs of local dealers and retailers better than other advertising companies. Call us today or fill out this form to learn more about what our team can do for you.