Digital Radio

Be Heard by Your Target Audience

Digital radio has experienced steady growth over the last decade. In 2019, 67% of Americans age 12 and older reported listening to online radio over the last month. Mediagistic can help you target these listeners with ads tailored to the appropriate demographic.

Many digital radio stations, like Pandora, collect demographics on their listeners, so you can reach out to the right individuals. Since this type of radio facilitates a custom listening experience, you’re more likely to connect with listeners who will convert to loyal customers.

Digital marketing comes with powerful analytics, so you can continuously monitor and adjust your campaign to get the best results. Our digital radio media buying agency has powerful algorithms that will help you make smart choices about how to invest your marketing funds on this type of platform.

man wearing headphones on phone

Audio and Visuals for Digital Radio

Digital radio ads play directly to individual listeners, so you can customize these advertisements to suit a targeted audience. This provides a level of audience segmentation and specification that’s not possible in the broader format of broadcast radio advertising.

On digital radio platforms, you may also have the opportunity to include a visual advertisement with your audio message that will show up on the listener’s computer, smartphone, or digital dashboard. This adds a powerful touch of personalization to your campaign.

music on phone

Trends in Digital Radio

Digital radio is a rapidly evolving medium. Working with an experienced digital radio media planning agency like Mediagistic will help you stay on top of the latest trends and opportunities in this ad space. We’re focused on technology. Our team develops smart software and digital marketing solutions that will help you corner your market and optimize the time and funds that you put toward your marketing campaigns. Diversify your efforts and take advantage of the lucrative opportunities awaiting in digital radio.

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