Total Comfort needed to increase visibility and market share in their service area. After suffering a 5% drop in calls, connections, and leads going into May, Total Comfort was looking for an effective way to inspire brand loyalty and advocacy among its customers.
Mediagistic analyzed the single network schedule Total Comfort was using and recommended an increase to a two-network schedule. Mediagistic’s talented creatives then envisioned the concept, wrote the script and treatment, hired the talent, and directed and produced a new spot to help Total Comfort make memorable connections.
Total Comfort’s media campaign was fully supported by a digital LeadBuilder campaign with additional PPC and GDN to drive the new marketing efforts forward.
For this spot, the client came to us wanting to take a humorous approach. After a little back and forth, we hit on the idea of a guy sweating at home in his underwear with a broken AC unit. He answers the door to an unsuspecting visitor and things get a little uncomfortable. The concept was pretty straightforward, but the dialogue was so hilarious, it practically wrote itself! The team drew up some quick storyboards to get the client’s sign-off, and we were on location filming it within less than two weeks.
As a result of Mediagistic’s marketing efforts, May 2019 was the best month Total Comfort ever achieved. Customers who mentioned the TV commercial specifically were referred to the additional network station that Mediagistic recommended. Between the time the commercial first aired on April 29 and July 1, year-over-year connections went up 74%. Year-over-year revenue is up 33%, with the increase coming entirely from the May and June months following the new marketing campaign, proving that a single thoughtful push in the right direction can yield outstanding results in a short amount of time.