Case Study

Custom Air

The Challenge

Custom Air Company had a history of unsatisfactory experiences with their marketing partners. They had previously had several websites designed for them but found none of the results satisfactory. The business needed a trustworthy marketing partner who truly understood the needs of the HVAC industry. Custom Air Company challenged Mediagistic to produce consistent leads throughout the year and help build the service side of the business.

The Solution

In 2018, Mediagistic provided Custom Air Company with a LeadBuilder package that included some additional PPC. Mediagistic created a new website that was thoughtfully designed to accurately represent the business. Friendly graphics, clean organization, and neat icons make it easy to absorb Custom Air Company’s most important messaging in an instant. Bulleted lists and detailed copy help consumers browse the business’s offerings at a glance, and a well-maintained blog offers a wealth of additional information while establishing Custom Air Company as a thought leader in the HVAC industry.

The Years

Custom Air Company’s campaign has grown with the business. Regularly scheduled POAs help Mediagistic maintain a strong relationship with Custom Air Company, which in turn makes it easier to assess the company’s marketing needs. Going into 2021, Custom Air Company’s solutions are slated to include LeadBuilder, PPC, GLSA, YouTube, social consulting, and email marketing.

Custom Air Company’s owner states that he “would recommend Mediagistic to anyone!"

Social Media ad for Custom Air Company


Over the first two years with Mediagistic, business for Custom Air Company increased 30%. In 2020, services were up 69% and change-outs were up 24% compared to 2018 numbers. Despite the pandemic, this company increased revenue more than $100K over the first eight months of 2020, compared to the same time frame the previous year. May, June, and July of 2020 were record-breaking months for the company, achieving $200K in monthly revenue.

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