Mediagistic Blog
Mediagistic Brings Home Six Trophies at the 2022 Telly Awards
August 3, 2022Mediagistic has done it again! Following the 2022 Telly Awards, we’re proud to announce that the agency is adding to its collection… Continue Reading Mediagistic Brings Home Six Trophies at the 2022 Telly Awards…
Local Co-Op Advertising Programs: Why are Billions Left Unspent Every Year?
August 1, 2022According to industry reports, billions of dollars in co-op advertising funds are left unspent every single year. That’s a huge pot of… Continue Reading Local Co-Op Advertising Programs: Why are Billions Left Unspent Every Year?…
National HVAC Tech Day: Mediagistic Salutes Technicians Everywhere!
June 22, 2022As the first week of summer officially begins and temperatures start to become unbearable, it’s only appropriate that National HVAC Tech Day… Continue Reading National HVAC Tech Day: Mediagistic Salutes Technicians Everywhere!…
Google Ads’ New Image Extensions: What Are They & Why Do They Matter?
August 4, 2021Google image extensions are a new set of features for Google advertising that have recently come out of beta testing. This update… Continue Reading Google Ads’ New Image Extensions: What Are They & Why Do They Matter?…
The Google Page Experience Update is Coming Mid-June 2021: Is Your Site Ready?
May 31, 2021Last year in May 2020, Google announced that it would be incorporating more user experience signals as ranking factors in its algorithm.… Continue Reading The Google Page Experience Update is Coming Mid-June 2021: Is Your Site Ready?…
What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique
March 7, 2021Do you know how to identify what makes your home services business unique? If you don’t have a few lines prepared about… Continue Reading What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique…
Apple’s iOS 14 App Tracking Transparency Update: What We Know So Far & How it May Affect Advertisers
February 12, 2021Apple’s iOS 14 App Tracking Transparency (ATT) update, expected to be pushed to devices in early 2021, is sure to have an… Continue Reading Apple’s iOS 14 App Tracking Transparency Update: What We Know So Far & How it May Affect Advertisers…
Special Report: Users are Spending More Time Streaming Ad-Supported Video vs. Major SVOD Platforms
December 28, 2020There’s no question that the COVID-19 pandemic has changed Americans’ habits. Streaming consumption across all devices is up more than 74% over… Continue Reading Special Report: Users are Spending More Time Streaming Ad-Supported Video vs. Major SVOD Platforms…
Google Announces 3 Major Changes to Google Local Services Ads
September 25, 2020If you’re an HVAC or home services contractor who has worked with Google Local Services Ads for any length of time, then… Continue Reading Google Announces 3 Major Changes to Google Local Services Ads…