OTT Programmatic TV
Understanding the Potential
Relatively new to the media landscape, opportunities for OTT (over-the-top) and programmatic TV advertising are extremely valuable to companies with a niche audience. Working with these platforms, you can develop highly customized campaigns and send them to the viewers who are most likely to purchase your products or services. Mediagistic’s experience and expertise will help you make the most of these marketing opportunities.
Traditionally, TV advertising was based on ratings that included very little demographic data. Media planning for programmatic TV targets streaming television viewers for which a wealth of information is available. On-demand cable channels can now deliver targeted ads to viewers based on demographics like age, gender, income, race, and tastes, making each ad more effective.
Ad-supported OTT channels like Hulu deliver content to easily identifiable audiences. OTT services deliver more accurate price models than live TV by charging per thousand impressions as ads are actually viewed. This way, you get exactly what you pay for and never commit to a price without knowing what audience you’ll reach.
When you’re investing in ad-supported OTT and programmatic TV advertising, it’s important to choose the right audience. Mediagistic develops carefully tailored programs designed to meet your distinct needs. We’re a technology company that’s dedicated to developing innovative digital marketing solutions that will help you keep pace with the rapid changes in media consumption and place your ads where they will be seen.
We provide transparency into all your media buying for programmatic TV and ad-supported OTT, so you can see exactly how your marketing investment is performing. We analyze this data regularly, so we can advise you on smart adjustments that will continuously streamline your spending and increase your returns.