What Are Citations?
Digital marketing is a complex combination of different strategies and platforms working together to make sure your brand gets seen by the right people at the right time. Citations are one of the behind-the-scenes tactics that marketing professionals use to improve business’s SEO value. Citations are various mentions of your business’s name, phone number, hours, and address on online directories like Google My Business or Yelp. These mentions (or citations) help customers understand more about your business so they can find how to visit or contact you.
We want your brand to shine online and reach your target audience effectively. That’s why we offer a suite of services that manage your business’s local citations and directories, making sure everything is up-to-date and uses best practices.
Improve Local Rankings
One of the biggest reasons local citations are so important for your business is that they tell Google how legitimate your business is, which then determines your SEO ranking. At Mediagistic, we keep your citations clear and current so that not only your audience understands, but Google understands, too. Choosing the right citations and using the best tools to manage your listings is key in always being on top of SEO updates.
What’s the first thing you usually do when you want to know the hours of your local grocery store or your gym’s phone number? “Google it.” Keeping your business’s local citations up to date with SEO practices will help your company appear in more Google searches, improving the chances that you’ll be seen by your target audience. Staying relevant in online directories will also drive more customers back to your website from trusted sources like Angie’s List or Yelp.
Your business deserves the best representation online. The Mediagistic SEO team is here to make sure you’re getting seen and heard by your target audience. Contact us today to learn how we can get you the results you’re looking for.