Online success and dominant organic visibility don’t occur overnight. With limited online real estate available, Google and other search engines reward the sites they believe will provide the most value to online searchers. Improving a site’s online visibility the right way — which is to… Continue Reading Relationship Building in 2016: Leveraging Community Involvement into Online Success
Monthly Archives: June 2016
UPDATED 6/27: One of our eagle-eyed digital strategists recently pointed out that the branding on the landing page seems to suggest that this product is now being called either “posts with Google” or “Your Podium on Google.” See for yourself on the new Google Podium landing page. Continue Reading Google is Testing Content Cards that Will Revolutionize How Local Businesses Communicate
In today’s saturated online environment, it’s more crucial than ever to reach your customers and develop meaningful relationships with them. And as a local home service business, you’re focused on attracting local customers specifically from your service area who often are reaching out in a… Continue Reading Content Marketing: Why is it Important for Your Local Home Services Business?
At the dawn of internet marketing, the practice of search engine optimization (SEO) was invented. This discipline naturally arose because Google and other search engines use complex algorithms wherein some elements can be manipulated and optimized. In truth, the practice of optimizing a website for… Continue Reading The SEO Icarus Principle
At this point, every SMB owner has heard that their business needs a social media presence. You’ve probably been told again and again that you “need to be on Facebook” or your business “has to have Twitter.” However, very few business owners know what they… Continue Reading Is Social Media Getting Results for Your Local Business?