Month: June 2016

Relationship Building in 2016: Leveraging Community Involvement into Online Success

June 30, 2016

Online success and dominant organic visibility don’t occur overnight. With limited online real estate available, Google and other search engines reward the…

Google is Testing Content Cards that Will Revolutionize How Local Businesses Communicate

June 27, 2016

UPDATED 6/27: One of our eagle-eyed digital strategists recently pointed out that the branding on the landing page seems to suggest that this product is now being called either “posts with Google” or “Your Podium on Google.” See for yourself on the new Google Podium landing page….

Content Marketing: Why is it Important for Your Local Home Services Business?

June 24, 2016

In today’s saturated online environment, it’s more crucial than ever to reach your customers and develop meaningful relationships with them. And as…

The SEO Icarus Principle

At the dawn of internet marketing, the practice of search engine optimization (SEO) was invented. This discipline naturally arose because Google and…

Is Social Media Getting Results for Your Local Business?

June 15, 2016

At this point, every SMB owner has heard that their business needs a social media presence. You’ve probably been told again and…

Is That Customer in Your Database REALLY a Loyal Customer?

You probably have a ton of names in your home service company’s CRM database. But it might surprise you to learn that…

Your Internet Marketing Campaign is not a One-Size-Fits-All Proposition

June 3, 2016

Business owners approach us all the time wanting to replicate the internet marketing success of another home services business. After all, if…