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Month: December 2016


The Dos and Don’ts of Creating an Effective Direct Mail Campaign for HVAC

December 15, 2016

During the past 20 years, direct mail has become an under-utilized advertising channel in the HVAC industry. However, when done well and…

Creative Communication: How We Express the Client’s Vision Creatively

December 7, 2016

Having a clearly defined and well-communicated brand can transform the typical consumer into a loyal brand advocate. You have to tell your…

Google’s “Possum” Update and How it Impacts Your Local SEO

December 2, 2016

For the past few months, Mediagistic’s local search team has been monitoring a huge local algorithm change that Google rolled out at…