During the past 20 years, direct mail has become an under-utilized advertising channel in the HVAC industry. However, when done well and at scale, it remains among the most cost-effective and targeted marketing solutions in the game. But for an HVAC direct mail campaign to…

Having a clearly defined and well-communicated brand can transform the typical consumer into a loyal brand advocate. You have to tell your brand’s story in a way that’s compelling and engaging. To accomplish that feat, you need a brand communication strategy, but that’s easier said…

For the past few months, Mediagistic’s local search team has been monitoring a huge local algorithm change that Google rolled out at the beginning of September. Nicknamed “Possum” by the local SEO community, it was the largest update to local search results since Pigeon was…