Month: December 2016
The Dos and Don’ts of Creating an Effective Direct Mail Campaign for HVAC
December 15, 2016During the past 20 years, direct mail has become an under-utilized advertising channel in the HVAC industry. However, when done well and…
Creative Communication: How We Express the Client’s Vision Creatively
December 7, 2016Having a clearly defined and well-communicated brand can transform the typical consumer into a loyal brand advocate. You have to tell your…
Google’s “Possum” Update and How it Impacts Your Local SEO
December 2, 2016For the past few months, Mediagistic’s local search team has been monitoring a huge local algorithm change that Google rolled out at…