As a small business owner, you already know that you have to spend money to make money. However, your overhead and payroll can eat up so much revenue that an unlimited advertising budget simply is out of the question. So how do you decide where…

Most home services businesses acquire new business through service calls and installations. Once the call is done, those names go into a customer database, and that’s usually all that happens. The information just sits there, essentially forgotten and unutilized until the next time that customer…

HVAC sales and services are extremely cyclical, and dealers inevitably find themselves facing periods of high traffic interspersed with slow seasons. When work is heavy and customer calls are flooding in, it’s easy to put marketing and advertising on the back burner. After all, you…

The humble press release always has been a powerful medium for distributing information to journalists, publications, and news outlets. However, with the rising influence of online media channels (and social media in particular), press releases also can be used an effective tool to increase your…