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Monthly Archives: April 2017

Maximizing your HVAC customer database for increased customer retention

Brand Advocacy and Customer Retention: How to Maximize Your Current Customer Database

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Most home services businesses acquire new business through service calls and installations. Once the call is done, those names go into a customer database, and that’s usually all that happens. The information just sits there, essentially forgotten and unutilized until the next time that customer… Continue Reading Brand Advocacy and Customer Retention: How to Maximize Your Current Customer Database

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PR as part of your internet marketing campaign

How to Leverage PR & Press Releases as Part of Your Internet Marketing Campaign

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The humble press release always has been a powerful medium for distributing information to journalists, publications, and news outlets. However, with the rising influence of online media channels (and social media in particular), press releases also can be used an effective tool to increase your… Continue Reading How to Leverage PR & Press Releases as Part of Your Internet Marketing Campaign

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