There were several new developments across the search engine landscape last week. These include aesthetic changes, how search engines acquire and match data, and even how to go about submitting a webpage to Google Index. Amazon’s Alexa Now Uses Yext to Acquire Local Business Data… Continue Reading Last Week in Digital Marketing: New Developments in Voice, Image & Local Search
Monthly Archives: July 2018
You may remember a previous blog we published about the emergence of Facebook’s recommendations feature. It was a total game-changer for local marketing at the time, and now we’re seeing something new. Recently, we’ve noticed these recommendations being featured on our business pages. Read on… Continue Reading The Latest Matchup: Facebook’s Reviews and Recommendations
Google and Facebook have both made big steps in improving their transparency this past week. While Facebook is trying to recover from an onslaught of negative press, Google is simply trying to avoid a similar fate and stay on Americans’ collective good side. Read on… Continue Reading Last Week in Digital Marketing: Security, Transparency and Secrets Revealed
Have you noticed the review count went down on your business’ Google My Business (GMB) listing? Google recently confirmed that it was removing anonymous reviews, and according to a study by BrightLocal, approximately 3 percent of all Google reviews were potentially affected. Given the scale… Continue Reading Google’s Anonymous Review Removal: Were You Affected & How Can You Recover?
Do you trust your marketing agency to optimize your paid search efforts? If you’re not careful, they could spend your money on low-quality traffic that doesn’t drive results. Your budget isn’t unlimited, and you want to drive as many sales and leads as you can… Continue Reading 4 Common Paid Search Errors that Your Agency Could be Making