Have you noticed the review count went down on your business’ Google My Business (GMB) listing? Google recently confirmed that it was removing anonymous reviews, and according to a study by BrightLocal, approximately 3 percent of all Google reviews were potentially affected. Given the scale…

Days ago, Google announced a major rebranding effort for two of its core, tentpole paid advertising products. After nearly two decades in the market, Google’s AdWords and DoubleClick brands will become “Google Ads” and the “Google Marketing Platform” respectively. To unpack what Google’s AdWords rebranding…