The modern consumer has a seemingly unlimited number of media options these days. Even with the advent of ad-free subscription models and ad-blocking technologies, research from Nielsen shows that overall consumer viewing behavior has remained relatively consistent. Ad-supported media is still where consumers are spending…

Have you noticed the review count went down on your business’ Google My Business (GMB) listing? Google recently confirmed that it was removing anonymous reviews, and according to a study by BrightLocal, approximately 3 percent of all Google reviews were potentially affected. Given the scale…

Do you know how to identify what makes your home services business unique? If you don’t have a few lines prepared about your distinctive products and offers, it’s time to examine your company closer and figure out how to articulate and promote your selling proposition….

Days ago, Google announced a major rebranding effort for two of its core, tentpole paid advertising products. After nearly two decades in the market, Google’s AdWords and DoubleClick brands will become “Google Ads” and the “Google Marketing Platform” respectively. To unpack what Google’s AdWords rebranding…