Overview
The client’s dealership is located in the Dallas, Texas metro area and needed outside assistance with an advertising plan that could help brand the company and achieve a revenue growth of 10%. In prior years, most of their “ad budget” had been used for sponsorships and donations, and was not targeted on building their business.
Challenge
The dealer struggled with developing a brand for their business, and their name was not recognizable to the diverse and changing population in the service area. Their online presence was also weak.