It’s often been said that there’s no such thing as bad publicity. While this adage might be true in some situations, it’s absolutely false when it comes to cheap backlinks. A quick explanation for the uninitiated – when a website that’s relevant to yours creates… Continue Reading Cheap Backlinks: Too Good to be True?
Baby Boomers are a major demographic to which every savvy business owner should be paying close attention. They are some of the biggest buyers of new technology, and stand to inherit as much as $20 trillion during the next 20 years. If you’re looking to… Continue Reading How HVAC Dealers Can Target Baby Boomers
Times have changed, and Internet marketing is now at the forefront of all modern marketing strategies. But many companies in the home services industry are struggling to adjust to this new paradigm. Yellow Pages listings and other old-school marketing tactics have given way to more… Continue Reading Investing in Internet Marketing: A Brief Guide
In February, Google announced an imminent update to its mobile search algorithm that will emphasize mobile-usability and app indexing more heavily as ranking signals. The April 21st update could devastate the search rankings of sites incompatible with mobile, including those of home service companies. The… Continue Reading Are You Ready for the Mobile SEO-Pocalypse on April 21st?
It’s recently come to my attention that some companies in the HVAC marketing space are using an outdated SEO tactic that is exactly like a WordPress plugin called Lazy SEO. This is an ineffective shortcut to success that won’t reap any long-term rewards in terms… Continue Reading Why “Lazy SEO” Tactics are Bad for Your Business
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