In digital marketing, companies are always looking for new and innovative ways to improve the user experience. Google, Facebook, and LinkedIn are names you hear a lot of in regards to these attempts and they’re once again in the spotlight. Google Lens is Currently Live… Continue Reading Last Week in Digital Marketing: Improving User Experiences

With the election season and holiday season quickly approaching, advertisers are coming out in swarms on Facebook. In response, Facebook is cracking down on ads with sensational language and creating stricter branded content policies. Facebook Updates Branded Content Policies Over the past several months, Facebook… Continue Reading Last Week in Digital Marketing: Facebook Puts More Restrictions on Advertisers (And Releases a Cool New Feature)

Concern over user privacy has been growing steadily for some time now and will probably continue to do so. Search engines like Google and Bing, as well as other entities across the web, are addressing these concerns by changing the way data is collected and… Continue Reading Last Week in Digital Marketing: Changes in Online Data Collection and Usage

In the weeks following the Facebook data breach, the multi-billion dollar company has been scrambling to get some positive media coverage by releasing press about Facebook Stories ads and more job listing options. Google continues to stay at the top of its game by introducing… Continue Reading Last Week in Digital Marketing: Facebook Announces Stories Ads and Google Upgrades Maps