Last Week in Digital Marketing: Big News from Reddit While Google and DuckDuckGo Face Off
This past week has been relatively slow for digital marketing stories in the news. However, there are still a few headlines drawing attention. Reddit reports substantial growth, Facebook is testing a new feedback option, and Google rebukes a study from DuckDuckGo.
Reddit Hits 1.4 Billion Views per Month
According to Reddit’s 2018 Year in Review, videos on their site received 1.4 billion views per month. This equals roughly 13 million hours, which is a growth of 38% since the beginning of the year. Additionally, the number of mobile views on Reddit have doubled since the start of 2018, accounting for nearly 70% of the site’s video consumption.
Takeaway: Reddit is quickly growing as a platform for video content. Marketers should be incorporating the platform into their campaign strategies.
New ‘Comment Quality’ Feedback Option Being Tested on Facebook
Earlier in the year, Facebook began testing an option that allows users to vote on the quality of comments on posts. More recently, however, the social media platform has also been testing a survey option that allows users to give more precise input by offering five response options ranging from very high quality to very low quality. These new features are meant to increase engagement by providing users with a way to immediately give feedback on the quality of comments.
Takeaway: This is another step by Facebook to increase engagement and quality across its platform.
Google Resonds to DuckDuckGo’s Recent Study
Towards the beginning of the month, DuckDuckGo released the findings of a study they conducted earlier in the year involving Google’s search results. These findings assert that Google’s search results are significantly affected by the search engine’s personalization of returned results. However, Google says that this claim is simply not true, citing that other factors have more influence over individual results.
Takeaway: If you choose, personalization in search results can be turned off in the Web & App Activity settings of your Google account.
Michael Childs is an Web Content Specialist on the the LeadBuilder® inbound marketing team. His interests include music, art, sports, and movies. He also loves animals. Connect with him on LinkedIn.
Image via iStock
You May Also Like
What is a Balanced Digital Marketing Mix for Your HVAC Business?November 30, 2023
In today’s highly competitive HVAC industry, where customer behaviors and digital trends evolve rapidly, it is crucial for your HVAC business to… Continue Reading What is a Balanced Digital Marketing Mix for Your HVAC Business?…
Yelp for Home Services Companies: 9 Tips for Navigating the Platform for Maximum ImpactNovember 16, 2023
In the dynamic realm of home services, where competition is fierce and customer loyalty is gold, Yelp stands as a powerful ally… Continue Reading Yelp for Home Services Companies: 9 Tips for Navigating the Platform for Maximum Impact…
How to Overcome HVAC Market Volatility: Aligning Marketing with OperationsOctober 28, 2023
In the HVAC industry, the landscape is ever-changing. With the seasonal nature of demand, changing consumer preferences, and evolving technologies, market volatility… Continue Reading How to Overcome HVAC Market Volatility: Aligning Marketing with Operations…