Case Study
Albany Mechanical Services, Inc.
The Challenge
Albany Mechanical Services, a trusted HVAC provider in Upstate New York, was ready to level up their marketing. General Manager Jason Bethon wanted more than just digital visibility. He needed measurable results that would drive real business growth. The goal was clear: increase qualified leads and boost revenue from add-on and replacement sales.
Smarter Marketing. Stronger ROI. [Video Testimonial]
In the featured video, Jason Bethon, General Manager at Albany Mechanical, shares his experience working with Mediagistic and the impact it had on the company’s growth trajectory. Before the partnership, Albany Mechanical was investing in digital marketing but lacked visibility into what was actually driving results. There was no clear connection between marketing spend and business performance.
The difference was clear: Within a year, Albany Mechanical saw a 30% increase in add-on and replacement sales. In the testimonial, Jason emphasizes how Mediagistic delivered not just more traffic, but meaningful growth tied directly to revenue and how the agency’s proactive approach made them feel like a true extension of his internal team.
Strategy & Execution
To help Albany Mechanical achieve measurable growth, Mediagistic implemented a comprehensive LeadBuilder™ marketing strategy tailored to the needs of a local HVAC business. The plan included:
- Custom Website Development: A fast, conversion-optimized site designed to showcase the brand and capture high-intent leads.
- Local SEO Optimization: Targeted improvements to on-page SEO, citations, and reputation management to boost visibility in Google’s Local Map Pack.
- Google Search Ads & PMax Campaigns: Hyper-targeted Google Ads campaigns focused on high-converting search terms and display placements to generate consistent lead flow.
- Google Local Services Ads (LSAs): Setup, optimization, and ongoing management of LSAs to secure top placement in Google’s local results and drive direct inbound calls.
- Performance Tracking & Analytics: Ongoing monitoring and reporting to tie campaign performance directly to revenue and continuously refine strategy.
By combining a strong organic foundation with a robust paid media strategy, Mediagistic helped Albany Mechanical build a sustainable lead generation engine that directly supported business growth.
What is a
LeadBuilder™ Campaign?
Mediagistic’s LeadBuilder™ campaign is a fully integrated, multi-channel marketing program designed specifically for home services businesses. It combines brand-building tactics with direct-response lead generation to deliver both short-term wins and long-term growth. By aligning strategy across website, SEO, paid media, social, and traditional advertising, LeadBuilder creates a unified presence that drives visibility, trust, and conversion. The result? A marketing engine where the whole is greater than the sum of its parts, producing results that standalone tactics simply can’t match.
Results
In just one year, Albany Mechanical saw:
- 30% increase in add-on and replacement sales
- Improved rankings in the Google Local Map Pack
- Trackable growth across all key performance indicators
- Quantifiable performance from Google Paid Search and LSA channels
With a clear return on investment and a stronger brand presence in their local market, Albany Mechanical is now on a path for sustainable, long-term growth.
Get More Home Services Leads
Want to Grow Your Home Services Revenue?
As a Google Premier Partner, a Yelp Partner, and a Meta Preferred Partner, Mediagistic specializes in building high-performing marketing campaigns for home services businesses. Because we're a full service agency, our recommendations are unbiased and designed to get real results to grow your revenue. Watch this video:
Benefits of working with Mediagistic:
- Local marketing that builds revenue & marketshare.
- Best-in-class digital marketing campaigns that perform.
- Top-tier media-buying and creative capabilities.
- Powerful solutions for home services businesses of any size.
- Comprehensive evaluation of your service area, digital and media channels.
What to expect from Mediagistic
- Full-service Marketing & Advertising Agency
- Deeply Unbiased Consultative Approach
- Unparalleled Service
- 24/7 Access to Campaign Reporting