Mediagistic Blog
Do You Have a Referral Program?
January 22, 2016Customer referrals are pure gold in the marketing world. According to Nielsen, potential customers trust recommendations made by friends and family 92… Continue Reading Do You Have a Referral Program?…
The Holistic Local Marketing Approach: Combining Offline & Online Tactics
November 12, 2015Businesses that rely on defined local service areas benefit from a holistic approach to marketing that combines both traditional and digital media.… Continue Reading The Holistic Local Marketing Approach: Combining Offline & Online Tactics…
There Are No Silver Bullets in Digital Marketing
October 13, 2015When it comes to Internet Marketing, there’s simply no such thing as a “one-size-fits-all” solution. The Web is a living laboratory —… Continue Reading There Are No Silver Bullets in Digital Marketing…
Why Patience Pays Off in SEO
September 28, 2015An athlete doesn’t develop championship skills overnight, and a master chef doesn’t just throw some ingredients together and hope the result is… Continue Reading Why Patience Pays Off in SEO…
5 Reasons Direct Mail is Alive and Well
July 15, 2015As digital channels have become ubiquitous, many marketers have stopped to ask themselves whether direct mail really has a place in modern… Continue Reading 5 Reasons Direct Mail is Alive and Well…
5 Lessons in Creative Advertising from Don Draper
May 17, 2015If you don’t know who Don Draper is, then you’ve likely been living under a rock for the better part of the… Continue Reading 5 Lessons in Creative Advertising from Don Draper…
Why “Lazy SEO” Tactics are Bad for Your Business
April 10, 2015It’s recently come to my attention that some companies in the HVAC marketing space are using an outdated SEO tactic that is… Continue Reading Why “Lazy SEO” Tactics are Bad for Your Business…
Google will Expand “Mobile-Friendliness” as a Ranking Signal on April 21st
March 13, 2015In a move that some SEO industry observers are calling “Mobilegeddon” or the “Mobile SEO-Pocalypse,” Google announced last month on the company’s… Continue Reading Google will Expand “Mobile-Friendliness” as a Ranking Signal on April 21st…
Geo-Containment: Practice and Examples
February 22, 2015In our last article, we introduced the concept of Geo-containment and provided a description of how SEO and content teams can work… Continue Reading Geo-Containment: Practice and Examples…