If you have a Google My Business account (which you should), I’m sure you’ve noticed Google’s not-so-subtle attempts at getting you to add more photos. The search giant even has gone to the point of saying “post more to stay ahead,” and “businesses with recent… Continue Reading Google Photo Insights: More Photos = More Clicks
Sites in need of a digital detox usually have been seduced by quantity over quality with regard to backlinks. Backlinks, or inbound links, are links to your site from others. Google and other engines have long used them as a factor in their ranking algorithms.… Continue Reading Does Your Site Need a Digital Detox?
It’s often been said that there’s no such thing as bad publicity. While this adage might be true in some situations, it’s absolutely false when it comes to cheap backlinks. A quick explanation for the uninitiated – when a website that’s relevant to yours creates… Continue Reading Cheap Backlinks: Too Good to be True?
In February, Google announced an imminent update to its mobile search algorithm that will emphasize mobile-usability and app indexing more heavily as ranking signals. The April 21st update could devastate the search rankings of sites incompatible with mobile, including those of home service companies. The… Continue Reading Are You Ready for the Mobile SEO-Pocalypse on April 21st?
There’s a dirty trick that’s often used by unscrupulous operators in the search engine optimization (SEO) world. This underhanded tactic is as insidiously simple as it is misleading — and believe it or not, it involves making you rank at the top of Google’s search… Continue Reading Why Keyword Rankings aren’t the Most Important Factor for Your Web Presence