Mediagistic Blog
Mediagistic Q&A: How Could the Google Owl Update Affect HVAC Dealerships?
May 8, 2017At the end of April, Google officially announced its Project Owl algorithm update. In an official Google post titled “Our Latest Quality… Continue Reading Mediagistic Q&A: How Could the Google Owl Update Affect HVAC Dealerships?…
HVAC Marketing and Advertising: Should You Target Installs or Maintenance Business?
April 26, 2017As a small business owner, you already know that you have to spend money to make money. However, your overhead and payroll… Continue Reading HVAC Marketing and Advertising: Should You Target Installs or Maintenance Business?…
Brand Advocacy and Customer Retention: How to Maximize Your Current Customer Database
April 21, 2017Most home services businesses acquire new business through service calls and installations. Once the call is done, those names go into a… Continue Reading Brand Advocacy and Customer Retention: How to Maximize Your Current Customer Database…
How to Leverage PR & Press Releases as Part of Your Internet Marketing Campaign
April 6, 2017The humble press release always has been a powerful medium for distributing information to journalists, publications, and news outlets. However, with the… Continue Reading How to Leverage PR & Press Releases as Part of Your Internet Marketing Campaign…
Marketing Home Automation to Consumers: A Brief Guide
February 23, 2017Home automation is a trending topic for everything from home comfort systems to security and lighting. With the advent of voice assistants… Continue Reading Marketing Home Automation to Consumers: A Brief Guide…
Google’s Expanded Text Ads Yield Great Results
January 4, 2017For the past five months, Mediagistic’s performance marketing team has been using Google’s latest, greatest local search offering. After extensive optimization and… Continue Reading Google’s Expanded Text Ads Yield Great Results…
The Dos and Don’ts of Creating an Effective Direct Mail Campaign for HVAC
December 15, 2016During the past 20 years, direct mail has become an under-utilized advertising channel in the HVAC industry. However, when done well and… Continue Reading The Dos and Don’ts of Creating an Effective Direct Mail Campaign for HVAC…
Creative Communication: How We Express the Client’s Vision Creatively
December 7, 2016Having a clearly defined and well-communicated brand can transform the typical consumer into a loyal brand advocate. You have to tell your… Continue Reading Creative Communication: How We Express the Client’s Vision Creatively…
Google’s “Possum” Update and How it Impacts Your Local SEO
December 2, 2016For the past few months, Mediagistic’s local search team has been monitoring a huge local algorithm change that Google rolled out at… Continue Reading Google’s “Possum” Update and How it Impacts Your Local SEO…