Mediagistic Blog
3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play
July 21, 2016Imagine a bodybuilder who wants to improve his squat record. He spends hour after hour tirelessly working his quadriceps while neglecting every… Continue Reading 3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play…
Why Topic Optimization is the New Face of SEO
July 14, 2016For years, SEOs have optimized their websites to align with specific keyphrases using a technique called “keyword optimization.” But as time has… Continue Reading Why Topic Optimization is the New Face of SEO…
Is Your Company Prepared for the Future of Local Search?
Local search is the future of SEO, especially for brick and mortar companies and small businesses. While local search is a different… Continue Reading Is Your Company Prepared for the Future of Local Search?…
Total Recall: Determining Reach & Frequency Goals for Your Media Campaign
July 8, 2016You want your television and radio advertising campaigns to help increase your client base, boost sales, and strengthen loyalty. However, what metrics… Continue Reading Total Recall: Determining Reach & Frequency Goals for Your Media Campaign…
Relationship Building in 2016: Leveraging Community Involvement into Online Success
June 30, 2016Online success and dominant organic visibility don’t occur overnight. With limited online real estate available, Google and other search engines reward the… Continue Reading Relationship Building in 2016: Leveraging Community Involvement into Online Success…
Google is Testing Content Cards that Will Revolutionize How Local Businesses Communicate
June 27, 2016UPDATED 6/27: One of our eagle-eyed digital strategists recently pointed out that the branding on the landing page seems to suggest that this product is now being called either “posts with Google” or “Your Podium on Google.” See for yourself on the new Google Podium landing page….
Content Marketing: Why is it Important for Your Local Home Services Business?
June 24, 2016In today’s saturated online environment, it’s more crucial than ever to reach your customers and develop meaningful relationships with them. And as… Continue Reading Content Marketing: Why is it Important for Your Local Home Services Business?…
The SEO Icarus Principle
At the dawn of internet marketing, the practice of search engine optimization (SEO) was invented. This discipline naturally arose because Google and… Continue Reading The SEO Icarus Principle…
Is Social Media Getting Results for Your Local Business?
June 15, 2016At this point, every SMB owner has heard that their business needs a social media presence. You’ve probably been told again and… Continue Reading Is Social Media Getting Results for Your Local Business?…