Mediagistic Blog
Google Local Services Ads: What to Know About Home Service Ads & How they Work
December 15, 2017By now, everyone in the home services industry has heard of Google’s latest offering: Local Services Ads (LSA), which until recently were… Continue Reading Google Local Services Ads: What to Know About Home Service Ads & How they Work…
Is Traditional Media Still Viable in Today’s Digital World?
November 2, 2017Considering the current digital landscape, potential clients ask us all the time whether traditional media solutions are still relevant. Here’s the short… Continue Reading Is Traditional Media Still Viable in Today’s Digital World?…
Why Fake Google My Business Locations are a Bad, Bad Idea for Your Local SEO
September 4, 2017You may have heard that creating extra “virtual” Google My Business (GMB) location listings will help your business rank better in local… Continue Reading Why Fake Google My Business Locations are a Bad, Bad Idea for Your Local SEO…
Introducing Remarketing Lists for Search Ads
July 26, 2017As Google continues to evolve and introduces new ways to market, now seems like a good opportunity to give everyone a brief… Continue Reading Introducing Remarketing Lists for Search Ads…
Why You Should be Thinking About the Slow Season While it’s Still Busy
July 20, 2017Summer is here, and I’m well aware many HVAC dealers have more business than they can even handle. But the HVAC slow… Continue Reading Why You Should be Thinking About the Slow Season While it’s Still Busy…
Google Photo Insights: More Photos = More Clicks
June 24, 2017If you have a Google My Business account (which you should), I’m sure you’ve noticed Google’s not-so-subtle attempts at getting you to… Continue Reading Google Photo Insights: More Photos = More Clicks…
Directory Listings Scam Calls and Google Imposters: How to Identify Them & What to Do
June 8, 2017In recent months, we’ve been hearing reports that our clients are experiencing an uptick in scammy robocalls from “Google.” Our clients often… Continue Reading Directory Listings Scam Calls and Google Imposters: How to Identify Them & What to Do…
Is Google About to Drop a Penguin Bomb on Your Website?
May 27, 2017A couple days ago, some eagle-eyed members of the SEO community (including our own local search strategist, Krystina Lisi) took notice of… Continue Reading Is Google About to Drop a Penguin Bomb on Your Website?…
Mediagistic Q&A: How Could the Google Owl Update Affect HVAC Dealerships?
May 8, 2017At the end of April, Google officially announced its Project Owl algorithm update. In an official Google post titled “Our Latest Quality… Continue Reading Mediagistic Q&A: How Could the Google Owl Update Affect HVAC Dealerships?…