Mediagistic Blog
Why You Should be Thinking About the Slow Season While it’s Still Busy
July 20, 2017Summer is here, and I’m well aware many HVAC dealers have more business than they can even handle. But the HVAC slow… Continue Reading Why You Should be Thinking About the Slow Season While it’s Still Busy…
Google Photo Insights: More Photos = More Clicks
June 24, 2017If you have a Google My Business account (which you should), I’m sure you’ve noticed Google’s not-so-subtle attempts at getting you to… Continue Reading Google Photo Insights: More Photos = More Clicks…
Directory Listings Scam Calls and Google Imposters: How to Identify Them & What to Do
June 8, 2017In recent months, we’ve been hearing reports that our clients are experiencing an uptick in scammy robocalls from “Google.” Our clients often… Continue Reading Directory Listings Scam Calls and Google Imposters: How to Identify Them & What to Do…
Is Google About to Drop a Penguin Bomb on Your Website?
May 27, 2017A couple days ago, some eagle-eyed members of the SEO community (including our own local search strategist, Krystina Lisi) took notice of… Continue Reading Is Google About to Drop a Penguin Bomb on Your Website?…
Mediagistic Q&A: How Could the Google Owl Update Affect HVAC Dealerships?
May 8, 2017At the end of April, Google officially announced its Project Owl algorithm update. In an official Google post titled “Our Latest Quality… Continue Reading Mediagistic Q&A: How Could the Google Owl Update Affect HVAC Dealerships?…
HVAC Marketing and Advertising: Should You Target Installs or Maintenance Business?
April 26, 2017As a small business owner, you already know that you have to spend money to make money. However, your overhead and payroll… Continue Reading HVAC Marketing and Advertising: Should You Target Installs or Maintenance Business?…
Brand Advocacy and Customer Retention: How to Maximize Your Current Customer Database
April 21, 2017Most home services businesses acquire new business through service calls and installations. Once the call is done, those names go into a… Continue Reading Brand Advocacy and Customer Retention: How to Maximize Your Current Customer Database…
How to Leverage PR & Press Releases as Part of Your Internet Marketing Campaign
April 6, 2017The humble press release always has been a powerful medium for distributing information to journalists, publications, and news outlets. However, with the… Continue Reading How to Leverage PR & Press Releases as Part of Your Internet Marketing Campaign…
Marketing Home Automation to Consumers: A Brief Guide
February 23, 2017Home automation is a trending topic for everything from home comfort systems to security and lighting. With the advent of voice assistants… Continue Reading Marketing Home Automation to Consumers: A Brief Guide…