Case Study
Air Solutions Heating and Cooling
The Challenge
Before partnering with Mediagistic, Air Solutions Heating & Cooling was running a traditional marketing playbook that couldn’t keep up with their growing business. Manual CSR handling led to missed calls, low booking rates, and inconsistent install volume. Marketing efforts were scattered across channels with no visibility into what was driving revenue, or what wasn’t. Maintenance plans went underutilized, campaigns weren’t connected, and leadership lacked the data needed to make confident decisions or forecast growth.
Air Solutions: Achieving Year-Over-Year Growth [Video Testimonial]
In this featured story, co-owner Jimmy Davis shares how Mediagistic helped Air Solutions Heating & Cooling evolve from a small local operation into a fast-growing business with 32 employees and a full fleet on the road. After years of trying to keep pace with marketing on their own, Jimmy’s team needed a system that could provide clarity, consistency, and scalable growth.
That shift came through Mediagistic’s Marketing Technologies Flywheel. With Revenue Analytics delivering full visibility into net new customers, sales performance, and ROI, and AI CSR technology driving more reviews, better customer experiences, and stronger sales opportunities, Air Solutions built a marketing engine that feeds continuous growth. Jimmy credits the partnership for keeping them ahead of the competition and unlocking strategies most contractors aren’t even thinking about yet.
Strategy & Execution
To transform Air Solutions’ marketing engine and support scalable growth, Mediagistic implemented a comprehensive LeadBuilder™ strategy paired with the full Marketing Technologies Flywheel. The plan included:
- LeadBuilder™ website and digital advertising: Unified SEO, GEO, paid search, social, and web funnels to create consistent, high-intent lead flow.
- AI CSR Deployment: Implemented 24/7 AI call handling to capture every inbound opportunity and reduce missed calls.
- CSR Optimization & Upsell Strategy: Shifted CSRs to proactive outbound efforts, including reactivation, open estimates, reviews, and upsells.
- Marketing Automation & FSM Optimization: Streamlined workflows, service processes, and follow-up sequences to boost conversion rates.
- Revenue Analytics Integration: Tracked every lead and tied each marketing effort directly to revenue for full performance transparency.
- End-to-End Funnel Connection: Connected SEO, paid media, AI CSR, FSM, and reputation into one cohesive growth system.
By aligning all marketing, operational, and customer-experience touchpoints, Mediagistic helped Air Solutions build a predictable, sustainable engine for growth.
What is a
LeadBuilder™ Campaign?
Mediagistic’s LeadBuilder™ campaign is a fully integrated, multi-channel marketing program designed specifically for home services businesses. It combines brand-building tactics with direct-response lead generation to deliver both short-term wins and long-term growth. By aligning strategy across website, SEO, paid media, social, and traditional advertising, LeadBuilder creates a unified presence that drives visibility, trust, and conversion. The result? A marketing engine where the whole is greater than the sum of its parts, producing results that standalone tactics simply can’t match.
Results
Within just six months of implementing Mediagistic’s Flywheel, Air Solutions achieved:
- 37% increase in closed sales
- 54% increase in repeat business
- 28% increase in average ticket size
- 200% surge in online reviews
With a unified system and clear ROI visibility, Air Solutions shifted from reactive operations to proactive, data-driven growth, positioning the company ahead of competitors and accelerating long-term scalability.
Business Impact Highlights
- Streamlined operations allowed CSRs to focus on revenue-producing activities rather than inbound call overload.
- Increased review volume boosted local visibility and trust, driving more organic demand.
- Higher outbound success rates helped close more open estimates and convert more existing customers.
- Improved customer satisfaction contributed to stronger retention and referral growth.
Operational Improvements
- Drastically reduced missed calls and after-hours losses with AI CSR handling 24/7.
- Better data allowed leadership to forecast needs, allocate resources, and make faster, more confident decisions.
- Maintenance plan adoption increased as CSRs proactively re-engaged past customers.
- Alignment across marketing, CSR, and field operations created a more efficient, predictable workflow.
Marketing Performance Gains
- Every dollar spent could now be tracked from first click to closed sale through Revenue Analytics.
- LeadBuilder™ campaigns generated more consistent, higher-quality leads across paid search, social, and local channels.
- Improved booking rates and higher average tickets lifted total revenue without increasing marketing budget.
- Reinforced brand presence across channels, elevating Air Solutions above local competitors.
Strategic Advantages
- The Flywheel created a self-reinforcing growth engine that improves over time.
- Air Solutions now operates with a competitive edge, using tools and strategies most contractors in the region still aren’t leveraging.
- Ownership gained full visibility into the business, replacing guesswork with actionable data.
Together, these improvements delivered not just short-term wins but a long-term transformation. Air Solutions now has a marketing and operations ecosystem built for scale, one that continuously drives new customers, strengthens loyalty, and empowers the team to outperform the market year after year.
Get More Home Services Leads
Want to Grow Your Home Services Revenue?
As a Google Premier Partner, a Yelp Partner, and a Meta Preferred Partner, Mediagistic specializes in building high-performing marketing campaigns for home services businesses. Because we're a full service agency, our recommendations are unbiased and designed to get real results to grow your revenue. Watch this video:
Benefits of working with Mediagistic:
- Local marketing that builds revenue & marketshare.
- Best-in-class digital marketing campaigns that perform.
- Top-tier media-buying and creative capabilities.
- Powerful solutions for home services businesses of any size.
- Comprehensive evaluation of your service area, digital and media channels.
What to expect from Mediagistic
- Full-service Marketing & Advertising Agency
- Deeply Unbiased Consultative Approach
- Unparalleled Service
- 24/7 Access to Campaign Reporting