A couple days ago, some eagle-eyed members of the SEO community (including our own local search strategist, Krystina Lisi) took notice of a post published on the Google Webmaster Central Blog. It was a fairly brief, yet significant reminder of the search engine giant’s policy…

At the end of April, Google officially announced its Project Owl algorithm update. In an official Google post titled “Our Latest Quality Improvements for Search,” Google’s VP of Engineering, Ben Gomes, said that the new update would target “the phenomenon of ‘fake news,’ where content…