Case Study
Air Solutions Heating and Cooling
The Challenge
Tucson is one of the most competitive AC markets in the country. Rising temperatures drive massive seasonal demand, but they also drive aggressive competition. CPCs continue to climb, and during peak season, contractors fight hard for visibility and market share.
Done Rite Services was already advertising on Yelp directly, but raising performance in a tightening market would have required a heavy budget increase. The objective was simple: improve efficiency, increase high-intent leads, and outperform the highly-competitive Tucson, AZ HVAC and home services market without a significant increase in advertising spend.
Strategy & Execution
Mediagistic treated Yelp as a performance channel that required ongoing management, optimization, and strategic timing rather than as a static ad placement.
- CPC + RAQ leads: Prioritized high-intent Request-a-Quote (RAQ) leads in addition to standard Yelp CPC leads to drive scalable message volume.
- AI Autoresponder: Implemented an AI autoresponder to improve speed-to-lead and increase contact rates
- Keyword Strategy: Deployed a proprietary keyword and negative keyword strategy tailored to Tucson’s HVAC market
- Incremental Optimizations: Continuously evaluated search term reports and made incremental bid and targeting adjustments
- Layering Tactics [Area of Opportunity Identified for 2026]: Utilizing "layering” tactics late in the month to capture visibility after competitors exhausted budgets. This was identified by the team as a potential area of opportunity for Done Rite's 2026 campaigns.
The impact was immediate and sustained. Campaigns improved from day one through year-end, with consistent refinements driving efficiency gains. Most importantly, none of these improvements required a significant amount of additional budget, only better execution.
Why work with
Mediagistic for Yelp Campaigns?
Yelp performance isn’t about simply turning ads on. It’s about managing the platform like a true revenue channel.
As a Yelp Agency Advertising Partner, Mediagistic brings structured optimization, proprietary keyword strategy, speed-to-lead automation, and market-aware budget timing to every campaign. Our team understands how to navigate Yelp’s ecosystem strategically so contractors aren’t just participating in the auction, they’re outperforming it.
We continuously analyze search data, refine targeting, deploy negative keywords, and apply layering tactics to capture demand when competitors pull back. The result is lower costs, higher-quality leads, and measurable growth without necessarily increasing spend.
Results
Within just one year of transitioning Yelp management to Mediagistic (without increasing budget) Done Rite Services achieved:
- 43% lower cost per lead compared to Tucson market averages
- 23% lower cost per click compared to market benchmarks
- 13% increase in Yelp-originated phone calls during peak season (July 2025 vs. July 2024)
- Phone calls increased from 23% to 36% of total lead mix
- RAQ leads with phone numbers attached improved from 33% to 56%
Even as CPCs within a 15-mile radius rose 12%, click-through rate improved year over year (1.52% to 1.54%), proving that efficiency gains were driven by smarter execution instead of increased spend.
With disciplined optimization and structured campaign management, Yelp shifted from a basic lead source to a competitive advantage in one of the most aggressive HVAC markets in the country.
Business Impact Highlights
- Lower lead costs allowed Done Rite Services to generate more demand without expanding budget.
- Higher phone call volume increased close rates and revenue potential during peak season.
- Improved RAQ quality turned more message leads into actionable sales conversations.
- Greater share of call-based leads strengthened ROI and booking efficiency.
Strategic Advantages
In a market where rising costs pressure margins, Done Rite Services did the opposite: it lowered costs, improved lead quality, and increased high-intent calls.
The result was not just incremental improvement, but a structural advantage. While competitors paid more in other channels to maintain visibility, Done Rite Services captured market share more efficiently, turning disciplined execution into sustained competitive leverage.
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Want to Grow Your Home Services Revenue?
As a Google Premier Partner, a Yelp Partner, and a Meta Preferred Partner, Mediagistic specializes in building high-performing marketing campaigns for home services businesses. Because we're a full service agency, our recommendations are unbiased and designed to get real results to grow your revenue. Watch this video:
Benefits of working with Mediagistic:
- Local marketing that builds revenue & marketshare.
- Best-in-class digital marketing campaigns that perform.
- Top-tier media-buying and creative capabilities.
- Powerful solutions for home services businesses of any size.
- Comprehensive evaluation of your service area, digital and media channels.
What to expect from Mediagistic
- Full-service Marketing & Advertising Agency
- Deeply Unbiased Consultative Approach
- Unparalleled Service
- 24/7 Access to Campaign Reporting