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Monthly Archives: August 2018

wizard of oz media buying

Last Week in Digital Marketing: Google Explains Its Crawling Methods and Facebook Tries to Keep Up with Instagram and Snapchat

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Google has been more open to sharing information about how it operates with the public — lately, analysts from the company have talked about the various algorithms it uses to rank websites. In the social media realm, Facebook suffered a discouraging second quarter and is… Continue Reading Last Week in Digital Marketing: Google Explains Its Crawling Methods and Facebook Tries to Keep Up with Instagram and Snapchat

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Last Week In Digital Marketing

Last Week in Digital Marketing: Significant Changes in Data Security, Search, and Advertising

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There have been some interesting stories emerging this month involving search features and rankings, data privacy, Amazon’s advertising business, and some new requirements from Facebook. Some of these recent developments will have, or have already had, a substantial impact. Discussions of U.S. Data Privacy Legislation… Continue Reading Last Week in Digital Marketing: Significant Changes in Data Security, Search, and Advertising

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Small Fish In A Big Pond: Digital Marketing For Smbs

Small Fish in a Big Pond: Why SMBs Should Embrace Digital Marketing to Remain Competitive

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You’ve worked hard to build your business. You made customer service excellence and positive word of mouth hallmarks upon which to build your customer base. However, you’re not seeing the level of growth you expected. There’s much ado about social media and online marketing, and… Continue Reading Small Fish in a Big Pond: Why SMBs Should Embrace Digital Marketing to Remain Competitive

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Facebook services template for business pages

Facebook’s New Services Template for Business Pages: What You Need to Know Before the August 22 Rollout

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If you’ve been doing social media marketing for a while, it should come as no surprise that Facebook makes a lot of changes to its platform in terms of user experience and formatting. Often these changes will happen automatically, with very little (if any) prior… Continue Reading Facebook’s New Services Template for Business Pages: What You Need to Know Before the August 22 Rollout

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Last Week in Digital Marketing: Google and Facebook Continue Overhauls to Improve Ads and User Experience

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Google and Facebook are unrelenting in their pursuit of policy and interface redesigns in light of increased government scrutiny and heightened public expectations. Updates and reports from the past week highlight the move toward greater transparency and better outcomes for businesses and users. Google Increases… Continue Reading Last Week in Digital Marketing: Google and Facebook Continue Overhauls to Improve Ads and User Experience

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