If you’ve been doing social media marketing for a while, it should come as no surprise that Facebook makes a lot of changes to its platform in terms of user experience and formatting. Often these changes will happen automatically, with very little (if any) prior…

*Originally published 6.27.2017; updated 8.9.2018. In a perfect world, all of your competitors would play by the rules. The market for your goods and services would be a level playing field, and success or failure would be determined purely by merit. Unfortunately, however, there are…

No matter if you’re advertising online or offline, using special offers is an excellent and effective method for attracting potential customers and retaining existing ones. Irrespective of the size and scale of your business, these offerings stand as time-tested marketing tools that will drive buyer…