Google has been more open to sharing information about how it operates with the public — lately, analysts from the company have talked about the various algorithms it uses to rank websites. In the social media realm, Facebook suffered a discouraging second quarter and is… Continue Reading Last Week in Digital Marketing: Google Explains Its Crawling Methods and Facebook Tries to Keep Up with Instagram and Snapchat

There have been some interesting stories emerging this month involving search features and rankings, data privacy, Amazon’s advertising business, and some new requirements from Facebook. Some of these recent developments will have, or have already had, a substantial impact. Discussions of U.S. Data Privacy Legislation… Continue Reading Last Week in Digital Marketing: Significant Changes in Data Security, Search, and Advertising

You’ve worked hard to build your business. You made customer service excellence and positive word of mouth hallmarks upon which to build your customer base. However, you’re not seeing the level of growth you expected. There’s much ado about social media and online marketing, and… Continue Reading Small Fish in a Big Pond: Why SMBs Should Embrace Digital Marketing to Remain Competitive

Google and Facebook are unrelenting in their pursuit of policy and interface redesigns in light of increased government scrutiny and heightened public expectations. Updates and reports from the past week highlight the move toward greater transparency and better outcomes for businesses and users. Google Increases… Continue Reading Last Week in Digital Marketing: Google and Facebook Continue Overhauls to Improve Ads and User Experience