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Meet Our Team

Senior VP of
Business
Development

Peter Guenther

Peter Guenther has extensive experience as an advertising sales executive in local, national and international markets with established business and start-up companies. He has held senior management positions in advertising, sales, and marketing and is an expert in business development, strategic planning, agency relations and media buying dynamics.

A Key Member


Prior to re-joining Mediagistic in the fall of 2011, Peter was CEO of Digital Aisle, LLC, a Chicago, Illinois-based digital software company that revolutionized the way major consumer-packaged-goods companies merchandised their products at retail. From 2000-2002, he co-founded and was a key member of the management team for Mediabrowser, Inc., an Internet software and new media company.

His Background


From 1985-2000, he owned an advertising sales company specializing in national consumer magazines, which later spun off On-Premise Marketing, a sales division whose focus was selling non-traditional OOH media platforms. Peter has a Bachelor of Arts degree in Marketing from the University of Wisconsin.

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