HVAC Marketing in 2026: Industry Data, Trends & Growth Benchmarks for Contractors [Infographic]

HVAC is picking up again in 2026, but competition is getting tougher. Costs are rising, and more companies are fighting
for the same customers. The good news is that contractors who plan ahead can still grow.

Below are five data points that matter this year, plus what they mean for your marketing:

 
 

Here’s a deeper dive into the data:

1) HVAC Is Still Growing

$72.5B in 2026, 6.4% annual growth

Even after a tough 2025, HVAC is still a growth market. Replacement work, efficiency upgrades, and demand for reliable
comfort keep the category moving forward.

2) 2025 Demand Was Choppy

2.85% sales growth in 2025

Growth slowed last year in many areas. Expectations are stronger for 2026, but the market can still feel uneven from
month to month. This is a good time to tighten up your marketing so you are ready when demand spikes.

3) Consolidation Is Heating Up

149 deals, +12.9% YoY

More HVAC companies are being bought and merged. That usually means more competition in your market. Strong branding
and steady lead flow can help you stand out and can increase long-term business value.

4) Paid Media Costs Are Rising

~13% rise in HVAC CPC

Google Ads clicks are getting more expensive. To keep costs under control, campaigns need better targeting, strong
landing pages, and fast follow-up so more leads turn into booked jobs.

5) Marketing Investment Is Increasing

6–8% of revenue (10–20% of sales)

Contractors focused on growth are putting more into marketing in 2026. The goal is not to spend blindly. The goal is
to invest in the channels and systems that produce real jobs and revenue.

What This Means for Contractors

2026 looks better than 2025, but it will reward smart operators. Marketing is not just something you do on the side.
It should help you win calls, book jobs, and grow profitably.

If you want to grow this year, focus on a plan you can measure. Know what is driving leads. Know what is converting.
Keep improving what works.

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Ready to Build Your 2026 Growth Plan?

At Mediagistic, we help HVAC contractors turn data into real growth. From paid media and SEO to AI-powered lead handling
and revenue tracking, our team builds marketing systems designed to drive measurable results.

If you are planning for 2026 and want a clearer path to more leads, better conversion, and stronger ROI,
schedule a strategy conversation with our team.