Mediagistic Blog
Local Co-Op Advertising Programs: Why are Billions Left Unspent Every Year?
September 1, 2022According to industry reports, billions of dollars in co-op advertising funds are left unspent every single year. That’s a huge pot of… Continue Reading Local Co-Op Advertising Programs: Why are Billions Left Unspent Every Year?…
Mediagistic Brings Home Six Trophies at the 2022 Telly Awards
August 3, 2022Mediagistic has done it again! Following the 2022 Telly Awards, we’re proud to announce that the agency is adding to its collection… Continue Reading Mediagistic Brings Home Six Trophies at the 2022 Telly Awards…
Online Reviews: Why They Matter for Your Home Service Business
July 5, 2022Imagine investing in a long-term SEO strategy and watching your HVAC business’s name rise higher and higher in Google’s rankings. Now put… Continue Reading Online Reviews: Why They Matter for Your Home Service Business…
Why You Should Consider Adding Email to Your HVAC Marketing Campaign
As a business owner, you have other things to focus on besides increasing the lifetime value of your customers (CLV). You might… Continue Reading Why You Should Consider Adding Email to Your HVAC Marketing Campaign…
Your Digital Marketing Campaign is not a One-Size-Fits-All Proposition
July 3, 2022Business owners approach us all the time wanting to replicate the internet marketing success of another home services business. After all, if… Continue Reading Your Digital Marketing Campaign is not a One-Size-Fits-All Proposition…
Is That Customer in Your Database REALLY a Loyal Customer?
June 15, 2022You probably have a ton of names in your home service company’s CRM database. But it might surprise you to learn that… Continue Reading Is That Customer in Your Database REALLY a Loyal Customer?…
What is the Lifetime Value of Your HVAC Dealership’s Customers?
May 27, 2022Do you know how much each customer is worth to your HVAC business? You might be surprised to learn that the answer… Continue Reading What is the Lifetime Value of Your HVAC Dealership’s Customers?…
Best Practices for Creating TV Ads: Why Professionals Make all the Difference
May 23, 2022“Every great ad tells a story.” Any fan of the acclaimed AMC series, Mad Men, will recognize this quote. Spoken by the… Continue Reading Best Practices for Creating TV Ads: Why Professionals Make all the Difference…
What is an HVAC Lead Worth?
April 11, 2022Customer acquisition is the lifeblood of any growing HVAC business. Your business needs to be filling its sales funnel with new prospects… Continue Reading What is an HVAC Lead Worth?…