Mediagistic Blog


Special Report: Users are Spending More Time Streaming Ad-Supported Video vs. Major SVOD Platforms
December 28, 2020There’s no question that the COVID-19 pandemic has changed Americans’ habits. Streaming consumption across all devices is up more than 74% over… Continue Reading Special Report: Users are Spending More Time Streaming Ad-Supported Video vs. Major SVOD Platforms…

Google Announces 3 Major Changes to Google Local Services Ads
September 25, 2020If you’re an HVAC or home services contractor who has worked with Google Local Services Ads for any length of time, then… Continue Reading Google Announces 3 Major Changes to Google Local Services Ads…

Inside Info: Heavy Radio Users are Ideal Targets for Heating & AC Contractors
August 30, 2020During the Coronavirus pandemic, an enormous number of Americans are spending more time at home and consuming media at unprecedented rates. And… Continue Reading Inside Info: Heavy Radio Users are Ideal Targets for Heating & AC Contractors…

Why Mediagistic is Investing in ADA-Compliant Websites at Zero Cost to Our Clients
July 22, 2020After a great deal of consideration, Mediagistic has decided to make all our sites compliant with Americans with Disabilities Act (ADA) standards.… Continue Reading Why Mediagistic is Investing in ADA-Compliant Websites at Zero Cost to Our Clients…

Mediagistic Brings Home Five Trophies at the 2020 Telly Awards
May 27, 2020The Telly Awards have been around since 1979. With more than twelve thousand entries from five different continents, the awards showcase “excellence… Continue Reading Mediagistic Brings Home Five Trophies at the 2020 Telly Awards…

Announcing the New Temperature Overlay feature in Mediagistic’s Business Center Reporting Platform
May 19, 2020It’s long been asked and wondered how the weather can impact a marketing campaign. Like it or not, weather can tip the… Continue Reading Announcing the New Temperature Overlay feature in Mediagistic’s Business Center Reporting Platform…

3 Trends for HVAC Contractors to Consider During COVID-19
March 30, 2020With now-daily upheavals to the status quo, right now it’s anybody’s guess exactly when COVID-19 will subside and business operations will begin… Continue Reading 3 Trends for HVAC Contractors to Consider During COVID-19…

HVAC & the COVID-19 Novel Coronavirus: A Brief Market Assessment
March 18, 2020The HVAC industry, like all major U.S. industries and the entire global community, is currently in the grips of the worldwide Novel… Continue Reading HVAC & the COVID-19 Novel Coronavirus: A Brief Market Assessment…

The Leaky Bucket Syndrome: Are You Set Up To Handle Inbound Web Leads?
January 21, 2020Do you have a leaky bucket? Even if your business doesn’t use physical buckets, you do still have one when it comes… Continue Reading The Leaky Bucket Syndrome: Are You Set Up To Handle Inbound Web Leads?…