Mediagistic Blog
Is That Customer in Your Database REALLY a Loyal Customer?
June 15, 2022You probably have a ton of names in your home service company’s CRM database. But it might surprise you to learn that… Continue Reading Is That Customer in Your Database REALLY a Loyal Customer?…
What is the Lifetime Value of Your HVAC Dealership’s Customers?
May 27, 2022Do you know how much each customer is worth to your HVAC business? You might be surprised to learn that the answer… Continue Reading What is the Lifetime Value of Your HVAC Dealership’s Customers?…
Best Practices for Creating TV Ads: Why Professionals Make all the Difference
May 23, 2022“Every great ad tells a story.” Any fan of the acclaimed AMC series, Mad Men, will recognize this quote. Spoken by the… Continue Reading Best Practices for Creating TV Ads: Why Professionals Make all the Difference…
What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique
March 7, 2022Do you know how to identify what makes your home services business unique? If you don’t have a few lines prepared about… Continue Reading What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique…
Why HVAC Dealers Need Year-Round Advertising and Marketing
February 11, 2022HVAC sales and services are extremely cyclical, and dealers inevitably find themselves facing periods of high traffic interspersed with slow seasons. When… Continue Reading Why HVAC Dealers Need Year-Round Advertising and Marketing…
People Still Consume Ad-Supported Media Even When Non-Ad Supported Options Are Available
January 10, 2022The modern consumer has a seemingly unlimited number of media options these days. Even with the advent of ad-free subscription models and… Continue Reading People Still Consume Ad-Supported Media Even When Non-Ad Supported Options Are Available…
What Happened to Nielsen’s Accreditation?
November 9, 2021Nielsen’s national and local television ratings have long been considered the gold standard in the media industry. However, Nielsen has recently lost… Continue Reading What Happened to Nielsen’s Accreditation?…
Google Ads’ New Image Extensions: What Are They & Why Do They Matter?
August 4, 2021Google image extensions are a new set of features for Google advertising that have recently come out of beta testing. This update… Continue Reading Google Ads’ New Image Extensions: What Are They & Why Do They Matter?…
The Google Page Experience Update is Coming Mid-June 2021: Is Your Site Ready?
May 31, 2021Last year in May 2020, Google announced that it would be incorporating more user experience signals as ranking factors in its algorithm.… Continue Reading The Google Page Experience Update is Coming Mid-June 2021: Is Your Site Ready?…