Mediagistic Blog


HVAC customer loyalty

Is That Customer in Your Database REALLY a Loyal Customer?

June 15, 2022

You probably have a ton of names in your home service company’s CRM database. But it might surprise you to learn that… Continue Reading Is That Customer in Your Database REALLY a Loyal Customer?

Customer Lifetime Value CLV for HVAC

What is the Lifetime Value of Your HVAC Dealership’s Customers?

May 27, 2022

Do you know how much each customer is worth to your HVAC business? You might be surprised to learn that the answer… Continue Reading What is the Lifetime Value of Your HVAC Dealership’s Customers?

best practices for creating TV ads and media

Best Practices for Creating TV Ads: Why Professionals Make all the Difference

May 23, 2022

“Every great ad tells a story.” Any fan of the acclaimed AMC series, Mad Men, will recognize this quote. Spoken by the… Continue Reading Best Practices for Creating TV Ads: Why Professionals Make all the Difference

unique value proposition

What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique

March 7, 2022

Do you know how to identify what makes your home services business unique? If you don’t have a few lines prepared about… Continue Reading What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique

year roundadvertisingandmarketingforHVACdealers

Why HVAC Dealers Need Year-Round Advertising and Marketing

February 11, 2022

HVAC sales and services are extremely cyclical, and dealers inevitably find themselves facing periods of high traffic interspersed with slow seasons. When… Continue Reading Why HVAC Dealers Need Year-Round Advertising and Marketing

lwim   correct size

People Still Consume Ad-Supported Media Even When Non-Ad Supported Options Are Available

January 10, 2022

The modern consumer has a seemingly unlimited number of media options these days. Even with the advent of ad-free subscription models and… Continue Reading People Still Consume Ad-Supported Media Even When Non-Ad Supported Options Are Available

Nielsen Ratings - Blog Image (2) (1)

What Happened to Nielsen’s Accreditation?

November 9, 2021

Nielsen’s national and local television ratings have long been considered the gold standard in the media industry. However, Nielsen has recently lost… Continue Reading What Happened to Nielsen’s Accreditation?

Image Extensions

Google Ads’ New Image Extensions: What Are They & Why Do They Matter?

August 4, 2021

Google image extensions are a new set of features for Google advertising that have recently come out of beta testing. This update… Continue Reading Google Ads’ New Image Extensions: What Are They & Why Do They Matter?

Google Page Experience Update Mediagistic

The Google Page Experience Update is Coming Mid-June 2021: Is Your Site Ready?

May 31, 2021

Last year in May 2020, Google announced that it would be incorporating more user experience signals as ranking factors in its algorithm.… Continue Reading The Google Page Experience Update is Coming Mid-June 2021: Is Your Site Ready?

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