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Local Co-Op Advertising Programs: Why are Billions Left Unspent Every Year?

April 18, 2019

According to industry reports, billions of dollars in co-op advertising funds are left unspent every single year. That’s a huge pot of…

Can You Remove a Ripoff Report Complaint against Your Business?

March 17, 2019

Although Ripoff Report (ROR) has seen a huge decline in rankings since last November, it nonetheless has the potential to damage business…

How Incorporating Landing Pages Into Your Website Can Increase Your Overall Conversion Rate

January 18, 2019

When was the last time you updated the landing pages on your website? If you’re like most companies, the vast majority of…

Last Week in Digital Marketing: Facebook Makes Headlines

December 19, 2018

Last week, Facebook was the topic of discussion in many headlines. The company is releasing more advertising options that could have the…

Last Week in Digital Marketing: Big News from Reddit While Google and DuckDuckGo Face Off

December 11, 2018

This past week has been relatively slow for digital marketing stories in the news. However, there are still a few headlines drawing…

People Still Consume Ad-Supported Media Even When Non-Ad Supported Options Are Available

December 10, 2018

The modern consumer has a seemingly unlimited number of media options these days. Even with the advent of ad-free subscription models and…

Last Week in Digital Marketing: Companies Kick Off the Holiday Sales Season and Google Announces an Exciting Partnership

December 3, 2018

November and December together create a huge spend season, and this year started off strong during the Thanksgiving weekend. With a little…

Last Week in Digital Marketing: Ever Expanding Options for Advertisers

November 27, 2018

As time goes on, there are always more and more options for advertisers. Google continues to add new ways for businesses to…

Last Week in Digital Marketing: Google Releases New Messaging Option and Researchers Take Note of Video Trends

November 19, 2018

As usual, another week means another set of changes from Google and Facebook. Read on to check out the latest happenings. Google…