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From Google to AI: Building the Right Demand & Lead Gen Mix in 2027
2027 planning starts with a clear view of what’s actually working right now.
Watch the webinar to learn how HVAC contractors should think about Google Search, Local Services Ads, SEO, paid social and other proven lead generation channels, while also planning ahead for how AI is changing search and contractor discovery.
You’ll get a practical framework for balancing lead generation with demand creation, reducing dependence on any one channel, and building a smarter marketing mix around your market, budget and growth goals.
From Google to AI [Webinar Recording]
In this session, Mediagistic’s Eddie Childs, VP of Growth Marketing & Strategy, and Ally Sorto, Digital Marketing Advisor, break down the major demand and lead generation channels HVAC contractors should be thinking about for 2027.
You’ll learn where Google Search, Local Services Ads, SEO, paid social and AI search fit in the homeowner journey, how to reduce dependence on any one lead source, and how to allocate budget around what’s working today while preparing for how search and contractor discovery are evolving.
You can also download the presentation deck here to revisit the key takeaways.
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