Dynamic Ad Creative: How it Puts Your Brand Front and Center in OEM Co-op Campaigns
Manufacturer-provided TV creative can be a great way to use co-op funding, but it comes with a tradeoff: your brand may not appear until the final seconds. That makes it harder to stand out, especially when other dealers in your market are using the same OEM creative.
In this short video, Mediagistic VP of Channel Marketing Adam Smith explains how Mediagistic's new dynamic ad creative offering gives contractors control over their message, keeps branding visible throughout the ad, and helps them get more value from co-op dollars.
In this video, you'll learn:
- Why dynamic ad creative gives local contractors more message control
- How your dealer branding stays visible throughout the entire commercial
- How seasonal offers and local selling points can rotate
- Why manufacturer branding can remain prominent and co-op eligible
- How CTV targeting reaches specific audiences and ZIP codes
- How premium, non-skippable placements can keep your brand in view longer
OEM creative does not have to mean putting your brand in the background. Dynamic frames keep the production value of manufacturer creative while giving your business greater visibility, flexibility, and control over the message homeowners see.
When paired with a well-built CTV campaign, dynamic creative can help you stretch co-op dollars further, keep your brand front and center, and reach homeowners with a message built for your specific local market.
Want to Use Our New Dynamic Ad Creative in Your Co-op Campaigns?
Fill out the form below to talk with a Mediagistic digital advertising expert. We’ll review your current CTV advertising approach, identify opportunities to use dynamic creative, co-op funding, and local targeting, and show you how to keep your brand more visible while reaching local homeowners.
Air Solutions | Growing through Multi-Channel, Tech-Integrated Marketing & SEO
For more than a decade, Air Solutions Heating and Cooling in Sumter, South Carolina has trusted Mediagistic to help drive growth and stay competitive. In this short video, co-owner Jimmy Davis shares how the business used Mediagistic’s AI CSR technology and a stronger Happy Calls strategy to improve follow-up, create more consistent customer touchpoints, and grow Google reviews by 200%.
By using AI CSR to support inbound calls and missed-call recovery, Air Solutions freed up its team to spend more time on outbound Happy Calls, customer follow-up, and closing more opportunities. The result was stronger lead handling, better customer engagement, and a major lift in online reputation. To learn how AI CSR, Happy Calls, and Mediagistic’s Marketing Technologies Flywheel can help your HVAC business, fill out the form above to get in touch.
