The 4 Rs of Google Local Services Ads Performance
Google Local Services Ads can be a strong lead source for HVAC and home services contractors, but performance does not come from budget alone. Google is looking at how trustworthy, responsive, and relevant your business appears to local homeowners.
In this short video, Seth Camara, Senior Marketing Analyst at Mediagistic, breaks down the Four Rs of Google Local Services Ads performance: Reviews, Ratings, Responsiveness, and Radius. These are four core areas that can directly affect how often your business shows up, how many leads you receive, and how likely homeowners are to choose you.
In this video, you'll learn:
- How customer reviews can help support stronger LSA performance
- Why star ratings are earned through great service and workmanship
- How responsiveness affects lead volume, including phone calls and message leads
- Why your service radius can help or hurt your campaign performance
- How budget, services, and competition also factor into your results
Google Local Services Ads are not something you can set once and ignore. If your team is missing calls, slow to respond, targeting the wrong areas, or struggling to earn strong reviews, your account may be leaving leads on the table.
Want Help Running Lead Gen Campaigns with Google Local Services Ads?
Fill out the form below to talk with a Mediagistic marketing strategist. We’ll help you review what’s working, what may be holding your account back, and where you can improve your Google LSA lead generation strategy.
Air Solutions | Unlocking Growth Through Strong Lead Handling + Lead Gen
For more than a decade, Air Solutions Heating and Cooling in Sumter, South Carolina has trusted Mediagistic to power their marketing growth. Co-owner Jimmy Davis shares how implementing strong lead handling and lead gen, along with marketing technologies, helps his business stay ahead of the competition.
With Revenue Analytics, Jimmy’s team can clearly see the return on every marketing dollar, track new customers, and measure sales growth from one unified dashboard. And by integrating AI CSR, Air Solutions increased customer reviews by 200% while freeing up CSRs to focus on outbound calls and closing more sales.
Want to learn more about how to implement the Mediagistic Marketing Technologies Flywheel for your HVAC business? Fill out the form above to get in touch with the team and take advantage of our exclusive offer.
