Mediagistic and Contractor Commerce Help Contractors Turn More Website Traffic Into Revenue

The partnership connects marketing, website conversion and online buying to create a better homeowner experience and more value from every lead.

TAMPA, Fla. – Driving traffic to a contractor’s website is only part of the job. What happens after a homeowner gets there matters just as much.

That’s where Mediagistic and Contractor Commerce work together.

Mediagistic helps HVAC and home service contractors build visibility, generate demand and bring qualified homeowners to their websites through SEO, paid media and digital marketing. Contractor Commerce helps remove friction once those homeowners arrive by giving them more ways to research pricing, explore options and take the next step online.

“We spend a lot of time talking about lead generation, but getting someone to the website is only half the job,” said Eddie Childs, Vice President of Growth Marketing & Strategy at Mediagistic. “Competitors in the HVAC space are increasingly publishing pricing online, and Google Search even has built-in filters for companies that provide ‘online estimates.’ So for contractors, publishing pricing is becoming as much a search visibility issue as a conversion issue. Contractor Commerce helps our clients make that information available in a way that’s useful to both homeowners and the platforms helping them make decisions.”

Lisa Forrest, Sr. Manager of Partnerships at Contractor Commerce, sees that connection as part of a larger shift in the home services industry.

“I really appreciate everything the Mediagistic team has put into this partnership and I’m excited because it reflects where the industry is headed: Companies working together to solve bigger problems for contractors rather than operating in silos. Together our focus is helping contractors create a better homeowner experience.”

Contractor Commerce adds online pricing and buying capabilities directly to contractor websites, allowing homeowners to research options, compare solutions, request estimates, purchase memberships, place deposits and take other steps toward doing business online.

That creates a natural extension of the marketing programs Mediagistic already manages.

“The best outcomes happen when marketing agencies, technology providers and contractors are aligned around the same objective,” Forrest said. “Marketing gets people to the website, Contractor Commerce helps remove the friction once they’re there. These two things complement each other. We just happen to be a piece of that puzzle and solve a different part of the customer journey.”

For mutual clients, the value comes from connecting those pieces instead of treating traffic generation and website conversion as separate problems.

“The thing I like about this partnership is that it’s a clean handoff,” Childs said. “We help get the right people to the website. Contractor Commerce gives those homeowners more ways to actually make an informed decision once they’re there. If that helps a contractor get more value from the traffic they’re already paying for, that’s a win.”

Mediagistic clients also receive reduced setup fees when implementing Contractor Commerce.

“One thing I love about partnerships is the value contractors receive when complementary companies work together,” Forrest said. “It reinforces that these partnerships are about improving outcomes for contractors. At the end of the day, if a contractor wins, we all win. That’s really the lens that we use with every partnership that we build.”

For Mediagistic and Contractor Commerce, that’s the point: fewer disconnected tools, less friction and a clearer path from marketing investment to homeowner action.

About Mediagistic

Mediagistic is a full-service marketing and advertising agency specializing in HVAC and home services. The agency helps contractors, manufacturers and distributors build marketing programs focused on visibility, lead generation, customer acquisition and measurable growth.

About Contractor Commerce

Contractor Commerce provides online buying technology built for home service contractors, helping homeowners research pricing, explore options and take the next step directly through a contractor’s website.