Why Getting Into the Google 3-Pack Matters for Your OPE Dealership

When someone in your area searches for a zero-turn mower, chainsaw, or snow blower, where does your business show up?

If you’re not in the top 3 listings on Google’s Local Map Pack—the map section that shows up when people search “outdoor power equipment dealer near me” or “lawn mower / snow blower dealer in my area,” then you’re missing out on a big chunk of local traffic and sales.

Here’s why it matters:

• 44% of all local clicks go to one of those top 3 spots
• Businesses in the 3-Pack see 126% more traffic
• 80% of local searchers take action within a day—that means phone calls, foot traffic, and purchases

Google decides who gets featured in the Local Map Pack based on these three factors:

• Prominence (Are you well-known and have a lot of clout and history in the community?)
• Proximity (Are you close to the searcher? What is your location in relation to the most commonly searched geographic terms?)
• Relevance (Does your listing match what the consumer is looking for? How good are your reviews?)

To compete, your Google Business Profile (GBP) needs to be complete and accurate. Your business name, address, and phone number (NAP) should be consistent across the web, including other major directories like Yelp, Apple Maps, Bing Places, and more. And your reviews (both the quantity and quality) make a big difference. So OPE businesses with a coherent, consistent local search strategy are the ones who are best set up for success when it comes to achieving (and maintaining) a top-3 position in the Google Local Map Pack.

Not sure how to get started? That’s where OPEMax comes in. It’s a marketing program built just for outdoor power equipment dealers, and it’s designed to help you get found, get chosen, and grow your business. Get in touch with an expert and learn more about OPEMax today.

Justin Kahan is the Director of Channel Marketing – National Accounts at Mediagistic with more than a decade of experience. For the past 10 years, he has been focused on managing the relationships and campaigns across multiple national franchises within the fitness, QSR, and FEC industries. He specializes in helping both the national franchisor and local franchisee to plan and activate cross-channel, multi-funnel marketing campaigns. Additionally, he’s managed national campaigns for Home Services, Outdoor Power Equipment and Power Sports manufacturers. Connect with him on Linkedin.

Featured image via iStock